Executive VP, Marketing & Communications

The Toronto Region Board of Trade; Toronto; On-site; CAD 150,000 - 210,000; Full time

Job summary

The Toronto Region Board of Trade is seeking a Senior Vice President, Marketing and Communications in Toronto, ON. This executive leads the Marketing & Communications function and reports to the President & CEO, guiding brand, narrative, advocacy, and audience engagement strategies.

As a member of the Executive Leadership Team, you will shape TRBOT’s voice across programs, policy initiatives, events, and digital channels, driving growth, reputation, and member engagement through innovative,

Qualifications

• 15+ years of progressive leadership experience in strategic communications, public relations, marketing, or brand strategy within a B2B, policy, or membership-based environment.
• Exceptional writing, messaging, and storytelling skills with the ability to translate complex policy or business issues into compelling narratives.
• Experience leading and developing high-performing teams, with demonstrated ability to inspire, coach, and scale talent.
• Strong media relations expertise and established relationships with business, policy, and mainstream media.

Responsibilities

• Lead the development and execution of TRBOT’s company-wide marketing and communications strategy to enhance visibility, reputation, and influence.
• Shape and amplify TRBOT’s narrative as a champion for business growth and regional competitiveness, positioning the organization as a leading voice on business and economic policy, trade, innovation, and talent.
• Provide strategic counsel to the CEO, executive team, and board on messaging, positioning, and reputation management.
• Oversee the creation and execution of integrated marketing campaigns to drive awareness, engagement, and participation across TRBOT’s programs, events, membership, and WTC programming.
• Own and drive event ticket sales through TRBOT’s marketing and communications channels with data-driven campaigns that convert engagement into registrations and revenue.
• Collaborate with Commercial, Policy, Events and World Trade Centre teams to align marketing with growth goals.
• Manage TRBOT’s brand to reflect its vision, values, and priorities for members and partners.
• Act as media spokesperson on behalf of the CEO when appropriate.
• Manage external agency partners and consultants to ensure alignment with strategy and excellence.

Skills

Leadership experience

Strategic communications

Public relations

Marketing

Brand strategy

Job description

The Toronto Region Board of Trade is seeking a Senior Vice President, Marketing and Communications in Toronto, ON. This executive leads the Marketing & Communications function and reports to the President & CEO, guiding brand, narrative, advocacy, and audience engagement strategies.

As a member of the Executive Leadership Team, you will shape TRBOT’s voice across programs, policy initiatives, events, and digital channels, driving growth, reputation, and member engagement through innovative,