Senior Vice President, Marketing and Communications

BOT; Toronto; On-site; CAD 180,000 - 300,000; Full time

Job summary

Toronto Region Board of Trade (TRBOT) in Toronto, ON, seeks a Senior Vice President, Marketing and Communications to lead the organization’s marketing and communications strategy. This executive role shapes TRBOT’s voice, brand, advocacy, and influence, directing multi-channel campaigns across programs, events, and partnerships.

You will mentor a high-performing team and serve as a key adviser to the CEO and board.

Qualifications

• 15+ years of progressive leadership experience in strategic communications, public relations, marketing, or brand strategy, within a B2B, policy, or membership-based environment.
• Exceptional writing, messaging, and storytelling skills, with the ability to translate complex policy, economic, or business issues into compelling narratives.
• Experience leading and developing high-performing teams, with demonstrated ability to inspire, coach, and scale talent.
• Strong media relations expertise and established relationships with business, policy, and mainstream media are an asset.

Responsibilities

• Lead the development and execution of TRBOT’s company-wide marketing and communications strategy to enhance visibility, reputation, and influence.
• Shape and amplify TRBOT’s narrative as a champion for business growth and regional competitiveness, positioning the organization as a leading voice on business and economic policy, trade, innovation, and talent.
• Provide strategic counsel to the CEO, executive team, and board on messaging, positioning, and reputation management.
• Oversee the creation and execution of integrated marketing campaigns to drive awareness, engagement, and participation across TRBOT’s programs, events, membership, and WTC programming. Acting as a strategic enabler to amplifies the impact and visibility of these teams’ work.
• Own and drive event ticket sales through TRBOT’s marketing and communications channels, developing creative, data-driven campaigns that convert audience engagement into registrations and revenue.
• Collaborate closely with the Commercial, Policy, Events and World Trade Centre teams to ensure marketing and communications efforts support organizational growth goals.
• Manage TRBOT’s brand to reflect its vision, values, and strategic priorities, ensuring resonance with members, partners, policymakers, and the broader business community.
• Act as media spokesperson on behalf of the CEO when appropriate.
• Manage external agency partners and consultants, ensuring alignment with TRBOT’s strategy and standards of excellence.

Skills

Leadership

Strategic storytelling

Media relations

Team development

Executive counsel

Job description

Senior Vice President, Marketing and Communications

Full Time Toronto, ON, CA

Vacancy Status: Full Time

Position Description

Reporting directly to the President & CEO, this position leads the Toronto Region Board of Trade’s (TRBOT) Marketing & Communications function as a valued member of the Executive Leadership Team. Marketing & Communications are key enablers of the organization’s success delivering impact to TRBOT’s programs, policy initiatives, and commercial offerings.

The SVP will be responsible for shaping and amplifying TRBOT’s voice, brand, advocacy and influence.

This role leads the organization’s marketing narrative, positioning, and audience engagement strategies — ensuring TRBOT’s thought leadership, advocacy priorities, and impact are clearly communicated to members, stakeholders, media, and the public.

The SVP oversees a high-performing team responsible for event and member marketing, media relations, policy communications, digital and social engagement, content marketing, and member/stakeholder communications. The SVP will drive a unified, integrated approach that elevates TRBOT’s reputation, deepens stakeholder relationships, and supports member growth and retention.

The ideal candidate is a creative marketer who can translate complex business, economic and policy issues into compelling narratives and deliver measurable impact through innovative, multi-channel campaigns.

Role Description:

• Lead the development and execution of TRBOT’s company-wide marketing and communications strategy to enhance visibility, reputation, and influence.
• Shape and amplify TRBOT’s narrative as a champion for business growth and regional competitiveness, positioning the organization as a leading voice on business and economic policy, trade, innovation, and talent.
• Provide strategic counsel to the CEO, executive team, and board on messaging, positioning, and reputation management.
• Oversee the creation and execution of integrated marketing campaigns to drive awareness, engagement, and participation across TRBOT’s programs, events, membership, and WTC programming. Acting as a strategic enabler to amplifies the impact and visibility of these teams’ work.
• Own and drive event ticket sales through TRBOT’s marketing and communications channels, developing creative, data-driven campaigns that convert audience engagement into registrations and revenue.
• Collaborate closely with the Commercial, Policy, Events and World Trade Centre teams to ensure marketing and communications efforts support organizational growth goals.
• Manage TRBOT’s brand to reflect its vision, values, and strategic priorities, ensuring resonance with members, partners, policymakers, and the broader business community.
• Act as media spokesperson on behalf of the CEO when appropriate.
• Manage external agency partners and consultants, ensuring alignment with TRBOT’s strategy and standards of excellence.

Your experience includes:

• 15+ years of progressive leadership experience in strategic communications, public relations, marketing, or brand strategy, within a B2B, policy, or membership-based environment.
• Exceptional writing, messaging, and storytelling skills, with the ability to translate complex policy, economic, or business issues into compelling narratives.
• Experience leading and developing high-performing teams, with demonstrated ability to inspire, coach, and scale talent.
• Strong media relations expertise and established relationships with business, policy, and mainstream media are an asset.

You’re often described as:

• Narrative Strategist: Exceptional communicator able to distill complex ideas into clear, compelling, and impactful narratives that resonate with diverse audiences.
• Influential and Persuasive Leader: Confidently presents strategies and ideas backed by data and evidence, securing buy-in from executives, stakeholders, and partners.
• Empowering Enabler: Views marketing and communications as a strategic enabler of the entire organization, amplifying the work of teams across TRBOT to achieve shared outcomes.
• Innovative, Creative and Entrepreneurial: Continuously seeks new approaches, platforms, and technologies to raise the bar on visibility, engagement, and impact.
• Passionate Brand Ambassador: Deeply committed to TRBOT’s mission and an enthusiastic advocate for its role in advancing the region’s economic success.
• Agile and Collaborative: A proactive leader who thrives in dynamic environments, working effectively both independently and cross-functionally.
• Open and Adaptive: Welcomes feedback, embraces new ideas, and adapts quickly to evolving priorities, technologies, and audience expectations.

TRBOT is committed to fair, equitable pay that matches the responsibility and expertise behind every role.

At TRBOT, performance plays an important role in pay progression. As you build your skills, take on new challenges, and make an impact, your compensation will evolve to reflect that progress. Regular development check-ins with your manager keep your path clear and your momentum strong.

We encourage open dialogue about compensation at every stage of the interview process to ensure transparency and trust. Ask us anything—we want you to feel informed and confident from day one.

About the Toronto Region Board of Trade

At Toronto Region Board of Trade, you work closely with a collaborative, results-driven team of city builders. You will be centre stage on the issues that matter to the region. Working at Toronto Region Board of Trade gives you an opportunity to work with thought leaders, while collaborating with our dynamic, diverse membership.

Our culture is grounded in core values that include:

• Accountability – We are accountable to our Members, stakeholders and each other.
• Collaboration – We are our strongest when we work together.
• Connections – We engage and build communities.

Learn more about the exciting work the Board is doing at bot.com .

The Board welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.

As part of our recruitment process, TRBOT may use artificial intelligence (AI) tools to support the screening of applications. Participation is optional, and candidates can choose to opt out as part of the application process.