Event Sales Leader & Planner

Dexterra; Kamloops; On-site; CAD 75,000 - 93,000; Full time

Benefits offered by this job

Paid vacation

Flex days

Health benefits

Pension plan

Employee assistance

ERGs

Discounts

Educational assistance

Career development

Safe workplace

Job summary

Aramark in Kamloops seeks an Event Sales Coordinator to convert inquiries into booked events and support planning from start to finish. The role emphasizes relationship building, proactive outreach and collaboration with operations to drive revenue and exceptional client experiences.

You will manage the sales pipeline, respond to inquiries within 24 hours, attend tastings and site tours, and partner with venues and catering teams to create customized proposals while delivering outstanding

Qualifications

• Minimum 3 years of experience in catering sales or event sales.
• Demonstrated success in outbound sales, and business development including cold calling.
• Working knowledge of catering operations, banquet service and event logistics.
• Strong organizational skills with the ability to coordinate multiple events simultaneously.
• Excellent communication, relationship-building and negotiation skills.
• Ability to work evenings, weekends and attend on-site events as required.
• Ability to travel to client meetings, trade shows and regional accounts for training and business development.
• Valid driver’s license required.

Responsibilities

• Actively respond to and qualify inbound inquiries by providing timely, compelling proposals and effectively managing the sales pipeline.
• Consistently seek new business opportunities through proactive outbound prospecting across multiple channels, including cold calling, referrals, networking, venue partnerships and lead generation platforms.
• Prepare quotes, visually engaging proposals and contracts while maintaining accurate client records and adhering to company payment and deposit protocols.
• Follow a structured sales process, consistently nurturing prospects through regular follow-up to maximize conversion opportunities.
• Develop and maintain strong relationships with key clients, venue partners, event planners and industry contacts.
• Create additional revenue opportunities by establishing preferred catering partnerships with event venues and referral partners.
• Attend networking events, industry functions and trade shows to develop new business relationships while strengthening existing client partnerships.
• Deliver exceptional customer service that results in positive client feedback, repeat business and referral opportunities.
• Contribute to annual sales targets and confidently report on the current status of the sales pipeline, forecasted business and conversion performance.
• Monitor individual sales performance by tracking key performance indicators, including inquiry response times, proposal conversion, average event value, pipeline health and annual sales targets.
• Participate in regular Regional Pipeline Review meetings to identify opportunities, remove roadblocks and drive sales performance.
• Utilize the company sales toolkit and effective negotiation strategies to successfully convert opportunities into confirmed business.
• Monitor sales performance by adhering to Western Region KPIs on response times, conversion, pipeline health and annual sales targets, taking proactive action to achieve or exceed goals.

Job description

Aramark in Kamloops seeks an Event Sales Coordinator to convert inquiries into booked events and support planning from start to finish. The role emphasizes relationship building, proactive outreach and collaboration with operations to drive revenue and exceptional client experiences.

You will manage the sales pipeline, respond to inquiries within 24 hours, attend tastings and site tours, and partner with venues and catering teams to create customized proposals while delivering outstanding