Equipment Sales Support Representative

Williams Machinery; Surrey; On-site; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Wellness

RRSP matching

Sales training

Employee referral bonuses

Trees planted in your name

Job summary

Wesgroup Equipment is seeking an Equipment Sales Support Representative in Canada to identify opportunities, upsell solutions, and grow existing accounts while working closely with operations to address customer equipment needs.

The role emphasizes selling preventative maintenance, warranties, and service offerings, with a focus on building lasting relationships and delivering an exceptional customer experience from initial contact through to service completion.

Qualifications

• Sales experience preferred and customer-focused.
• Ability to identify opportunities and upsell solutions.
• Willingness to build accounts and grow revenue.

Responsibilities

• Turn notifications into opportunities by reviewing telematics, service needs, and inquiries to spot service and repair opportunities.
• Proactively sell: make outbound sales calls, follow up with customers, promote service solutions, and upsell warranty and service offerings.
• Grow service agreements: sell preventative maintenance and safety training while identifying additional value solutions.
• Build customer relationships: develop lasting relationships by understanding equipment needs and connecting with the right solutions.
• Work as one team: partner with operations, service, and internal teams to deliver an exceptional customer experience from first contact to completion.

Skills

Sales experience

Customer relationship

Outbound calling

Job description

Build Your Career in Equipment Sales and Service Support

If you have sales experience, enjoy working with customers, and are motivated by identifying opportunities and growing accounts, a career at Wesgroup Equipment as an Equipment Sales Support Representative may be the right fit for you.

WHY THIS IS A STRONG MOVE FOR YOU:

• Sales with Purpose: Use real customer and equipment service needs to identify opportunities, make outbound calls, upsell solutions, and grow existing accounts.
• Learn the Equipment Business: Build your knowledge of equipment service and repair, warranty solutions, preventative maintenance agreements, safety training, and telematics.
• Build Lasting Relationships: Become a trusted point of contact for customers while working closely with operations to make sure their equipment needs are addressed.

HOW YOU'LL MAKE AN IMPACT HERE:

• Turn Notifications into Opportunities: Review telematics notifications, service requirements, customer inquiries, and internal reports to identify opportunities for service and repair.
• Proactively Sell: Make outbound sales calls, follow up with customers, promote service solutions, and identify opportunities to upsell warranty and service offerings.
• Grow Service Agreements: Sell preventative maintenance agreements and safety training while identifying additional solutions that provide value to customers.
• Build Customer Relationships: Develop lasting relationships with customers by understanding their equipment needs and connecting them with the right service solutions.
• Work as One Team: Partner closely with operations, service, and other internal teams to deliver exceptional customer experience from initial contact through completion.

WHAT WE OFFER:

• Compensation: Competitive base salary.
• Wellness: 100% premium-paid extended health/dental, $200 HSA, $200 Lifestyle Spending Account (for gym/fitness gear).
• Savings: 3% RRSP matching.
• Training: Sales training and hands-on product coaching to build your knowledge of equipment, services, and solutions.
• Community: $1,500+ employee referral bonuses and 10 trees planted in your name.

WHO WE ARE

As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands - Williams Machinery, Westerra Equipment, and WE Rent. For over 100 years, we have delivered premium equipment and service solutions that keep our customers up and running.

Privacy Notice for Job Applicants

By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification

Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.