Email & Social Media Marketing Manager

Vention Inc; Montreal; On-site; CAD 55,000 - 95,000; Full time

Job summary

Join an innovative firm as an Email & Social Media Marketing Manager, where you'll drive engagement through strategic email and social media campaigns. This role offers the chance to work with cutting-edge tools like HubSpot, crafting compelling content that resonates with audiences while analyzing performance metrics to optimize strategies. You'll thrive in a collaborative environment, contributing to a culture that values creativity and data-driven decisions. If you're passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

Flexible paid time off

Global comprehensive health plans

Complimentary beverages and snacks

Social events and team celebrations

Time off to volunteer

Qualifications

• 4+ years of experience in social media management and email marketing.
• Strong writing skills with experience crafting engaging social posts and email copy.
• Analytical mindset with the ability to track performance metrics.

Responsibilities

• Manage and optimize email marketing campaigns using HubSpot.
• Develop and execute organic and paid social media strategies.
• Track and analyze key performance metrics across social media and email marketing.

Skills

Social Media Management

Email Marketing

Content Creation

Data Analysis

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Hootsuite

Adobe Creative Suite

Job description

Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's online-first manufacturing automation platform (MAP) enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser. Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents.

As one of Canada’s Most Admired Cultures we are a performance driven culture that cares deeply about our employees well being. We set ambitious goals, rely on data, and thrive on healthy debate. But we also know sustainable performance comes from a caring and uplifting environment. Both sides of our culture fuel each other and we protect them equally. Our values & principles include:

• We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
• We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
• We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
• We innovate to inspire - we value innovation in products, user experiences, and business practices.
• We collaborate to achieve more - we work as one team to achieve more than we would on our own.
• We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements

Job Description

As a Email & Social Media Marketing Manager on our Marketing Team, you will be responsible for managing Vention’s targeted outreach through social media and email marketing initiatives. Using tools like HubSpot, you will execute campaigns, analyze engagement, and refine strategies to enhance brand awareness, customer engagement, and lead generation.

This role is ideal for someone who is a strong writer, creative, data-driven, and highly organized, with a strong understanding of social media trends, email automation, and audience engagement strategies. This role requires reading product briefs and understanding how to do persona-based message targeting. If you thrive in a fast-paced environment and enjoy crafting compelling digital content that meets and exceeds data targets, this role is for you.

What you'll do:

Email Marketing & Automation

Manage and optimize email marketing campaigns using HubSpot, ensuring strong engagement and conversion rates.

Develop customer segmentation strategies to personalize email content and drive meaningful interactions.

Craft compelling email copy, working closely with designers to create visually engaging templates.

A/B test subject lines, layouts, and messaging to continuously improve open and click-through rates.

Maintain email list health, ensuring deliverability and compliance with best practices (e.g., GDPR, CAN-SPAM).

Social Media Management

Develop and execute organic and paid social media strategies to drive engagement, follower growth, and brand awareness.

Create, schedule, and publish high-impact content across platforms (LinkedIn, Instagram, X, YouTube, etc.).

Monitor social media trends, industry developments, and competitor activity to refine content strategies.

Engage with followers, respond to comments/messages, and manage community interactions.

Collaborate with the design team to develop visual assets, GIFs, and short-form videos for social campaigns.

Performance Analysis & Optimization

Track and analyze key performance metrics across social media and email marketing efforts.

Use HubSpot and other analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Provide regular reports with insights and recommendations for improvement.

Work closely with content writers, designers, and sales teams to ensure consistent messaging and branding.

Support broader marketing initiatives, including product launches, events, and lead generation campaigns.

Stay up to date with emerging digital marketing trends, leveraging new tools and strategies to optimize performance.

Qualifications

What you bring to the table:

• 4+ years of experience in social media management and email marketing, preferably in a B2B or technology company.
• Proficiency in HubSpot (or similar CRM/email automation platforms, such as Constant Contact) for campaign execution and analytics.
• Strong writing skills with experience crafting engaging social posts and email copy. Examples required.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and email marketing best practices.
• Basic graphic design skills (e.g., Canva, Envato templates, Adobe Creative Suite) to create and edit visual content as needed
• Analytical mindset, with the ability to track performance metrics and optimize campaigns based on data.
• Excellent organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
• Ability to work independently in a fast-paced, deadline-driven environment.
• A collaborative, proactive attitude with strong communication skills.
• Bilingual in French and English (preferred, but not required).

Additional Information

How We Take Care of You

• Flexible paid time off.
• Global comprehensive health plans so you feel your best.
• Complimentary beverages and snacks so that you are fuelled and ready for your day.
• Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights.
• Time off to volunteer and give back to your community.

What to Expect in Your Interview

• Initial Call
• Team interview
• Final Interview
• Decision & Offer

Commitment to Equal Employment Opportunity

Our culture is built for high achievers who thrive in fast-paced, high-impact environments. At Vention, you'll have the chance to shape products, processes, and strategies that leave a lasting impression.

When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. We’re committed to fostering a supportive, inclusive workplace where collaboration fuels extraordinary outcomes - and where strong, lasting relationships are built through shared drive and passion. We’re passionate about helping you do your best work. Claim your seat and find out what you can do!

If you require any accommodations during the interview process, let us know - we are happy to support you.

Not sure if your experience checks every box? That’s okay - apply anyway. We’d love to get to know you and share more about the role.