Marketing Manager B2B (remote anywhere in Canada)

Founded in the 60’s, this well-established group of companies has grown to operate over 20 locations across Canada and USA.

As a leading solutions provider, the organization supports a wide range of technical professionals — including engineers, contractors, architects, surveyors, and farmers — across North America. Its operations are structured around five specialized entities:

1. Survey & Mapping Solutions: Offering hardware, software, and services designed to improve workflows from field to finish. This group provides sales, repair, training, consulting, and innovative technologies in areas such as survey equipment, field supplies, GIS and mapping, integrated drone systems, wide-format printing, and more.
2. Construction Lifecycle Solutions: Supporting the full Design-Build-Operate lifecycle for contractors and construction managers. This team delivers integrated solutions that blend leading-edge innovation with the practical demands of Canada’s heavy construction industry.
3. Agricultural Optimization: Focused on developing technologies that enhance everyday farming activities by optimizing the use of key resources such as fuel, seed, fertilizer, and water.
4. Software & Design Technology Services: The largest reseller of Autodesk Platinum software in the country, this division offers specialized technology and professional services across various industries — including architecture, engineering, construction, infrastructure, manufacturing, and media & entertainment.

By helping organizations measure, design, capture, transform, build, and manage data, this group empowers clients to increase efficiency, productivity, and profitability from field to finish.

Position Summary

Looking for an opportunity to spread your wings and grow professionally?

If you have an entrepreneurial mindset, are excited and curious about all things marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day might include working closely with the business development or ecommerce teams to identify opportunities with your marketing director and build campaigns to reach business results. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless!

In this role, our brand marketing manager will …

1. Partner with senior leadership to build a 360 marketing strategy and plan that supports both short-term and long-term marketing objectives for our B2B sales goals – based on benchmarks, competitor moves, and annual budget.
2. Collaborate with the marketing team to develop campaigns:
1. Centralize information from sales and technical manager, challenge marketing brief, develop creative and media brief, follow creative and production steps, be the contact point for QA and ongoing results analysis.
3. Organize data analysis, segmentation and extract to produce workflows and mass mailing.
4. Manage projects, timelines, and customer experience for the dedicated brand, across multiple channels:
1. Drive awareness, lead generation, conversion, and retention.
2. Execute different types of tactics: emailings, PPC campaigns, display, website optimizations, traditional media, webinar, tradeshow supports, case studies, social media, etc.
5. Content management:
1. Ensure the quality of content and messaging to match with our target audience needs and expectations (personalized and dynamic content).
2. Integrate content in the Automation tool and in the CMS.
3. Optimize content based on A/B tests, customer behaviors, and SEO recommendations & best practices.
6. Communicate results and optimize marketing activities:
1. Dashboard development, lead nurturing recommendations.
2. Develop process and analysis between marketing results and sales revenues.
7. Supervise budget, forecasts, and invoicing in collaboration with the marketing director.
8. Will be dedicated to one brand but could help on another one if needed.

About you...

1. 5+ years B2B marketing experience.
2. Diploma or degree in Marketing or relevant field.
3. Excellent communication skills, particularly writing.
4. Comfortable working and collaborating within a remote work environment.
5. Strong analytical skills and a data-driven mindset.
6. Details & results oriented.
7. Team player.
8. Proficiency with the MS Office suite.
9. Data and dynamic workflow sensitive.
10. Knowledge of and/or willingness to learn HubSpot, Salesforce, Google Analytics, CMS like WordPress.
11. Understanding of B2B marketing approach & needs – particularly in Building, Construction, engineering.
12. Knowledge on SEO and copywriting is a plus.
13. Bilingual preferred (English, French).