Sales Development Manager

Willson International Limited; Ontario; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading company in customs brokerage is seeking a Sales Development Manager to lead their Business Development Representatives. This role focuses on optimizing lead development processes and fostering collaboration across teams. The ideal candidate will have extensive experience in business development, strong leadership skills, and a data-driven approach to decision-making. Enjoy a flexible work-from-home environment with generous vacation and benefits.

Benefits

Work-from-home environment

3 weeks paid vacation

Company-matching RRSP program

Family medical benefits

Training opportunities

Qualifications

• 5+ years of experience in lead qualification, business development, or sales management.
• Proven experience managing a team of business development representatives.

Responsibilities

• Lead the Business Development Team and ensure top-tier performance.
• Implement and optimize the lead development process.
• Use analytics to measure effectiveness and recommend improvements.

Skills

Leadership

Communication

Analytical Skills

Education

Bachelor’s degree in Business

MBA

Tools

Salesforce

HubSpot

Marketo

Job description

Looking for a career at a company where you love to work, all while working from the comfort of home? Do you want to be part of a growing organization, on a team that’s interested in your development?

Willson International is a Customs Brokerage and Third-Party Logistics organization. We’re creating an environment that empowers our people to reach their full potential, embracing your strengths and ambitions. Whether it’s developing new skills, opportunities to innovate and grow, or the flexibility to enjoy moments with loved ones, Willson International is the place for you.

Location

Shift

Monday to Friday, 9am-5pm

Key Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of experience in lead qualification, business development, or sales management.
• Proven experience managing a team of business development representatives or inside sales professionals.
• Expertise in CRM platforms and lead qualification tools such as Salesforce, HubSpot, Marketo, or similar.
• Strong understanding of modern sales and business development processes, including inbound/outbound marketing strategies and pipeline management.
• Excellent analytical skills with experience in data-driven decision-making.
• Strong communication, leadership, and organizational skills.
• Experience working in SaaS, technology, or a high-growth industry.
• Familiarity with lead scoring, predictive analytics, and AI-powered tools for lead management.
• Proven ability to work cross-functionally and foster collaboration between sales, marketing, and operations teams.

Description of Role

We are seeking an experienced and results-driven Sales Development Manager to lead and develop our team of Business Development Representatives. This role is critical to our business development success, ensuring efficient, data-driven lead development aligned with our growth strategy. The ideal candidate will have a strong understanding of modern business development processes, tools, systems, and a proven track record of managing teams and optimizing strategies.

• Lead the Business Development Team: Supervise, mentor, and develop a team of Business Development Representatives to ensure top-tier performance in lead activities.
• Process Optimization: Implement, refine, and optimize the lead development process for effective nurturing, qualification, and handoff to sales.
• Tools and Systems Management: Leverage CRM platforms (e.g., Salesforce, HubSpot), lead management software, and BI tools to streamline processes and improve conversion rates.
• Collaboration with Sales and Marketing: Work closely with these teams to align on lead nurturing, development processes, and handoff.
• Data-Driven Decision Making: Use analytics to measure effectiveness, identify bottlenecks, and recommend improvements.
• Training and Development: Conduct ongoing training to keep the team updated on best practices and tools.
• Performance Metrics: Set and track KPIs, analyze results, and continuously improve efficiency.
• Lead Nurturing & Scoring: Oversee development and implementation of nurturing campaigns and scoring models to prioritize outreach.

Why You’ll Love It at Willson

• Work-from-home environment, with internet reimbursement.
• 3 weeks paid vacation for new hires.
• Company-matching RRSP program.
• Family medical benefits, including mental health coverage, Compassionate Care top-ups, and Maternity/Parental leave.
• Training opportunities and certification coverage to support your growth and adaptability.
• Recognition of staff contributions through celebrations of milestones like anniversaries, weddings, and personal moments.