Digital Marketing Manager

Wi-Com Solutions Inc. - Cutting-edge Communication And Security Solutions; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in communication solutions is seeking a Digital Marketing Manager to drive their digital growth. This role involves executing impactful marketing strategies, optimizing the company's online presence, and collaborating with sales teams. Ideal candidates are proactive marketers with a strong background in B2B environments and a passion for technology.

Benefits

Flexible Schedule & Paid Time Off

Extended Health & Dental Benefits

Casual Office Environment

On-Site Parking

Fun Company Events & Growth Opportunities

Qualifications

• 5+ years of online B2B marketing experience.
• Experience in lead generation and ROI-driven campaigns.

Responsibilities

• Develop and execute data-driven digital marketing campaigns.
• Manage and grow presence across digital platforms.
• Analyze campaign performance and web traffic data.

Skills

Communication

Data Analysis

Content Creation

SEO

Digital Marketing

Education

Bachelor's degree in Marketing

Tools

HubSpot

WordPress

Google Ads

Job description

https : / / isarta.com / jobs / ?utm_source=IND&job=111714

About Wi-Com Solutions

Celebrating 15 years of innovation and growth, Wi-Com Solutions is a premier Canadian provider of wireless voice and data communication solutions. With established operations in Calgary, Canmore, Lethbridge, Kelowna, and a recent expansion into Ottawa, we are poised for significant nationwide growth. Our award-winning team delivers cutting-edge services across two-way radio, video surveillance and access control, satellite, IoT, and broadcast video. As we scale our footprint across Canada, we're looking for a strategic and creative Digital Marketing Manager to join our Calgary head office and drive our digital growth engine.

Role Overview

As the Digital Marketing Manager, you'll lead the execution of high-impact digital strategies that drive brand visibility, lead generation, and customer engagement. Entrepreneurial-minded, you will be involved with leadership decisions, and lead integrated digital marketing campaigns from concept to execution. This hands-on role is ideal for a tech-savvy marketer who thrives in a B2B environment and wants to make a real impact in a fast-growing, innovative company.

Key Responsibilities :

• Develop and execute data-driven digital marketing campaigns to generate B2B leads and support sales initiatives.
• Oversee and optimize the company's WordPress website for SEO, conversion, and user experience.
• Utilize tools such as HubSpot and WordPress along with Google and other A.I. tools and software to manage content, automation, and performance analytics.
• Analyze campaign performance and web traffic data to provide actionable insights and continuous improvements.
• Manage and grow Wi-Com's presence across all digital platforms, including LinkedIn, Facebook, Instagram, YouTube, X, and more. Wi-Com has video production capabilities in house that can be fully leveraged.
• Collaborate with the sales and leadership teams to align marketing strategies with business goals.
• Stay ahead of industry trends, emerging platforms, and new technologies.

Who You Are :

• A proactive self-starter with a passion for tech and a track record of success in digital marketing.
• A strong communicator with an eye for compelling content and storytelling.
• Experience developing and reporting on KPIs and performance metrics with the ability to interpret and act on data.
• Strong ROI and conversion rate optimization mindset.
• Comfortable in a fast-paced, high-growth environment with a collaborative mindset.
• Highly adaptable, always current with the latest digital trends and tools

Core Skills & Experience :

• 5+ years of online B2B marketing experience, ideally in a high-tech or telecommunications environment.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Proven success in lead generation, brand awareness, and ROI-driven campaigns.

Expertise in :

• WordPress website optimization, SEO, and analytics
• Marketing automation tools (e.g., HubSpot)
• WordPress and content management systems
• Content strategy and creation
• Paid advertising (Google Ads, social media ads)
• Business development experience is a strong asset.

What We Offer :

• Flexible Schedule & Paid Time Off
• Extended Health & Dental Benefits
• Casual Office Environment
• On-Site Parking
• Fun Company Events & Growth Opportunities

Ready to Join Us?

If you're an ambitious marketer who's ready to take ownership of digital strategy and help shape the future of communications across Canada, we'd love to hear from you.

For more information please contact us.

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=111714