eCommerce Product Marketing Specialist

Flanagan Foodservice Inc.; Kitchener; On-site; CAD 50,000 - 85,000; Full time

Job summary

Join a dynamic family-owned food distributor as an eCommerce Product & Marketing Specialist, where your passion for digital commerce will drive innovative marketing strategies and boost online sales. In this exciting role, you'll blend product management and marketing expertise to implement strategies that enhance customer experiences and maximize revenue. Collaborate with cross-functional teams to analyze market trends, develop engaging content, and execute comprehensive marketing campaigns. This is a unique opportunity to make a significant impact in a thriving company that values creativity and innovation in the fast-paced foodservice industry.

Qualifications

• 2-5 years of experience in eCommerce or digital marketing required.
• Strong analytical skills and familiarity with data interpretation.

Responsibilities

• Implement strategies to increase online sales and market share.
• Collaborate to design promotional campaigns enhancing product visibility.

Skills

eCommerce Management

Digital Marketing

Data Analytics

SEO/SEM

Adobe Creative Cloud

Interpersonal Skills

Market Research

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Certifications in Digital Marketing

Tools

Google Analytics

SEO Tools

PPC Tools

Email Marketing Tools

Canva

Job description

145 Otonabee Dr, Kitchener, ON N2C 1L7, Canada

Job Description

Posted Tuesday, December 3, 2024 at 5:00 AM

At Flanagan Foodservice, we're more than just the biggest family-owned food distributor in Canada; we're a dynamic hub of innovation, creativity, and a shared passion for delivering exceptional service. For nearly 50 years, we've been on an exciting journey of growth and transformation. The foodservice landscape is thrilling and challenging, and as we reshape our business, we're on the hunt for imaginative minds, business strategists, and food lovers. Are you prepared to be part of the legacy?

Position Summary:

We are seeking a dynamic and results-driven eCommerce Product & Marketing Specialist to join our team. This unique role combines the oversight of an eCommerce Product Manager with the creative and analytical skills of a Marketing Representative. The ideal candidate will have a passion for digital commerce, a knack for marketing innovation, and the ability to drive sales growth through effective online strategies.

Key Responsibilities:

Product Management:

1. Implement strategies to increase online sales and market share.
2. Collaborate with the category management team to design promotional campaigns that enhance product visibility and boost conversions.
3. Conduct regular market research to identify emerging trends and competitive landscape insights.
4. Use data analytics to forecast demand and inform strategic decision-making.
5. Work with cross-functional teams to ensure a seamless and user-friendly customer journey.
6. Monitor customer feedback and reviews to identify areas for improvement in the product and shopping experience.
7. Analyze sales data to identify trends and opportunities for improvement.
8. Implement pricing strategies and promotional campaigns to maximize revenue.
9. Monitor and report on key performance indicators (KPIs) to assess the effectiveness of sales strategies.
10. Interpret historical sales data to identify whitespace opportunities for prospective brands.
11. Collaborate with sales leaders to align and incentivize sales functions with marketing calendar.

Marketing Coordination:

1. Implement comprehensive marketing campaigns to support product launches and promotions through all digital and traditional channels.
2. Utilize digital marketing tools such as SEO, PPC, email marketing, and social media to drive traffic and conversions.
3. Develop engaging marketing content and collateral.
4. Conduct thorough market research to understand competitive landscape and customer behaviour.
5. Identify potential growth opportunities and recommend actionable strategies.
6. Stay updated with the latest trends in eCommerce and digital marketing.

Cross-functional Collaboration:

1. Liaise with cross-functional teams including sales, master data, customer service, and category management to ensure seamless operations.
2. Foster strong working relationships to support overall business objectives.

Qualifications:

1. Proven experience in managing eCommerce platforms and digital marketing campaigns.
2. Strong analytical skills and the ability to interpret complex data sets.
3. Excellent communication and interpersonal skills.
4. Familiarity with tools such as Google Analytics, SEO/SEM.
5. Familiarity with Adobe Creative Cloud and Canva.
6. Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
7. Certifications in Digital Marketing, eCommerce, or related fields (Google Ads, HubSpot, etc.) considered an asset.
8. 2-5 years of experience in eCommerce, product marketing, or digital marketing.
9. Proven success in managing online campaigns, promotions, and strategies to drive revenue growth.
10. Ability to work effectively cross-functionally with sales, product, and design teams.
11. Understanding of product lifecycle management in an eCommerce context.
12. Ability to track and report KPIs including ROI, conversion rates, and customer retention metrics.
13. Creative mindset for developing and executing product positioning and promotional strategies.
14. Adaptability to thrive in fast-paced, deadline-driven environments.

Be part of the legacy.

All employees of Flanagan Foodservice must demonstrate adherence to all HACCP and Food Handling practices as well as all Company’s policies and procedures.

Flanagan Foodservice Inc. is an equal opportunity employer, and has an accommodation process in place to provide accommodations for applicants with disabilities. If you require a specific accommodation because of a disability or a medical need, please let us know by submitting your request to [e-mail] so that arrangements can be made for the appropriate accommodations.