Brand Manager – Danone Canada

Danone; Ontario; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

Join a leading company as a Brand Manager in Canada, where you'll manage exciting brands and drive growth. Responsibilities include developing marketing strategies, overseeing execution, and collaborating with teams to enhance brand performance. Ideal candidates will have a strong educational background in marketing and excellent communication skills.

Benefits

Comprehensive insurance

Flexible wellness credits

Competitive retirement plan

Supportive parental leave policy

Training and mentoring programs

Qualifications

• Minimum of 2 years experience in brand management.
• Excellent communication skills in French and English.

Responsibilities

• Develop and implement the Brand Marketing strategy for Canada.
• Monitor and analyze the performance of the brands.

Skills

Communication

Analytical Skills

Leadership

Team Spirit

Education

Bachelor of Business Administration

Master's Degree in Marketing

Tools

Nielsen

Homescan

Job description

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.

As part of this position, you will be accountable for:

Mission: Manage the set of brands in collaboration with and under the supervision of the Director of Marketing, focusing on two major priorities:

1. Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brands.
2. Actively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands.

More specifically:

• Develop and implement the Brand Marketing strategy for Canada.
• Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels, and ad hoc studies), forecast their changes (sales forecasts), and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies, overseeing their execution, and managing components such as promotion, packaging, price, and product, in collaboration with external suppliers and internal departments.
• Work effectively with Danone Group's global network, including Danone USA.
• Monitor and control the marketing budget (publicity, packaging, promotions, studies) and assess its impact on profitability.
• Contribute to the development of the Assistant Brand Manager.

LI-NORAM

LI-HYBRID

About you

The ideal candidate will have:

• A Bachelor of Business Administration with a specialization in Marketing.
• A master's degree in Marketing or an MBA is an asset.
• Excellent communication skills in French and English, both oral and written.
• Minimum of 2 years experience in brand management.
• Experience in marketing research and mastery of Nielsen and Homescan tools.
• Rigor, analytical and synthesis skills.
• Autonomy, initiative, and flexibility.
• Leadership and interpersonal skills.
• Team spirit.

About Danone

Are you ready to join our incredible team?

• You will work for a certified B Corp company recognized as one of Canada's top 100 employers for five consecutive years, fostering an inclusive, human-centric, and eco-responsible culture.
• Our benefits include comprehensive insurance, flexible credits for wellness, health spending, or RRSP, a competitive retirement plan with company matching, and a supportive parental leave policy. We also offer employee assistance, telemedicine, flexible work arrangements, generous vacation policies, and dynamic workspaces.
• We invest in your growth through training, mentoring, leadership programs, and tuition reimbursement. We are also committed to community engagement, notably through our partnership with the Breakfast Club of Canada.

Join us and enjoy these exceptional benefits!

Danone Canada operates from offices in Boucherville and Toronto and is a leading B Corporation committed to high social and environmental standards. Recognized as one of Canada's Top 100 Employers and awarded the Parity Certification Women in Governance, we are dedicated to fostering diversity and equality. Our mission is to bring health through food to as many people as possible, working on brands like Activia, Oikos, Danone, Silk, and others.

We value and celebrate diversity, providing equal opportunities regardless of background, religion, disability, sex, sexual orientation, gender identity, or age. We are committed to accessibility and reasonable accommodations throughout our recruitment process.

Please note, the use of masculine language is for brevity; we encourage all qualified individuals to apply.