Product Marketing Manager

Nanometrics; Ottawa; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in seismic technology seeks a Product Marketing Manager to drive product strategy and marketing efforts. The role involves creating innovative marketing strategies, collaborating with teams, and analyzing market dynamics to enhance product adoption and engagement. Join a dynamic team and enjoy competitive compensation and professional growth opportunities.

Benefits

Competitive compensation package

Benefits

RRSP

Bonus opportunities

Professional growth through LinkedIn Learning

Qualifications

• At least 5 years of product marketing experience in a related industry.
• Technical competency required.

Responsibilities

• Create and execute innovative marketing strategies.
• Analyze competitive landscape and customer needs.
• Develop marketing content to support campaigns.

Skills

Communication

Collaboration

Creativity

Education

Bachelor’s degree in business or marketing

Tools

Salesforce

Google Analytics

Hubspot

Loom

Job description

With over 37 years of seismic technology and industry application experience, we are a global, award-winning company providing monitoring solutions and equipment for studying artificial and natural seismicity. From mission-critical seismic arrays, tsunami and early earthquake warning systems in over 90 countries to induced seismicity monitoring in the energy sector, Nanometrics specializes in full-service, integrated solutions, including turnkey seismic networks, industry-leading instrumentation, data processing, analysis services, and software applications.

About You

You enjoy using creativity and imagination to develop new insights and apply innovative solutions to problems. You excel at developing and maintaining positive, productive relationships internally and externally to facilitate collaboration. You possess excellent oral and written communication skills, along with strong interpersonal skills.

The Team

Reporting to the Director of Marketing, the Product Marketing Manager is responsible for communicating the benefits of our Seismology and SMS business units’ products and services through compelling storytelling. This role advocates for Nanometrics’ product portfolio and aligns product strategy with sales and marketing tactics to drive success.

The Role

1. Create and execute innovative marketing strategies to increase awareness, engagement, and product adoption.
2. Gain expertise on our target markets, buyer personas, and decision-making processes to inform marketing and sales strategies.
3. Leverage insights to better understand customer needs and represent the voice of the customer.
4. Analyze the competitive landscape to identify our differentiators and market position.
5. Develop marketing content such as blogs, whitepapers, videos, webinars, brochures, and sales training materials to support campaigns and sales efforts.
6. Plan and implement marketing strategies and budgets across various channels to retain existing customers and attract new ones.
7. Collaborate with R&D, product management, sales, and marketing teams for go-to-market planning and product positioning.
8. Analyze sales data to develop plans for sales improvement using marketing techniques.
9. Assess and report on the effectiveness of marketing programs, making adjustments as needed.
10. Coordinate product launches and releases, managing cross-functional implementation.
11. Serve as a thought leader through speaking engagements and written works.
12. Support regional sales representatives with training and development of collateral and tools.

What You Bring

• Bachelor’s degree in business or marketing.
• At least 5 years of product marketing experience in a related industry, with technical competency.
• Experience with CRM tools like Salesforce, marketing automation, and video demo tools such as Google Analytics, Hubspot, Loom.
• Proficiency with networking platforms like LinkedIn, X, Facebook, and Instagram.

Why You’ll Love Us

• You will join a dynamic, collaborative, and progressive team of professionals.
• Competitive compensation package including benefits, RRSP, and bonus opportunities.
• Opportunities for professional growth and development through platforms like LinkedIn Learning.