Performance Marketing Specialist

SAIT; Calgary; Hybrid; CAD 62,000 - 78,000; Full time

Job summary

SAIT is seeking an Information Officer II to lead innovative marketing campaigns that drive student acquisition. This role involves coordinating marketing efforts across various channels, ensuring effective communication with stakeholders, and analyzing campaign performance. Ideal candidates will have a strong background in digital marketing and exceptional project management skills.

Qualifications

• Minimum five years directly related work experience in digital marketing.
• Direct experience in managing successful paid advertising campaigns.
• Digital Marketing Certificate from the Digital Marketing Institute considered an asset.

Responsibilities

• Coordinate and champion marketing and digital campaigns.
• Monitor campaign metrics and make adjustments as needed.
• Collaborate with multiple client groups for content and creative.

Skills

Analytical Skills

Project Management

Communication Skills

SEO / SEM Knowledge

Digital Marketing

Education

Degree or diploma in marketing, business or similar education

Tools

Google Analytics

Adobe Creative Suite

Microsoft Office Suite

Job description

If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates key digital marketing channels.

The Opportunity

Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer / student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

THE ROLE

• Recruitment Marketing - 90%
• Coordinate and appropriately resource internal and external creative partners in the campaign process
• Determine the channel, audience targeting or segmentation, density, and the creative concept / message and call to action for each campaign
• Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign
• Managing the content and creative components including working with other team members and / or vendors in production
• Client Services - 10%
• Collaborate with multiple client groups to source and verify content, build copy and creative
• Ensure project planning includes stakeholder input and considerations
• Provide real-time and milestone updates to stakeholders
• Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion

QUALIFICATIONS & EXPERIENCE

• Degree or diploma in marketing, business or similar education
• Minimum five years directly related work experience in digital marketing including project coordination and managing approval processes.
• Direct, hands-on experience in implementing and managing successful paid advertising campaigns including pay-per-click advertising on platforms such as Meta, TikTok, LinkedIn, Google, Programmatic Display and others.

SKILLS REQUIRED

• Strong analytical skills to interpret data and translate it into actionable insights. Proficiency in tools like Google Analytics, Google Tag Manager and analytics dashboards is essential
• An adaptable mindset to adjust strategies based on evolving industry standards. Demonstrate an innovative and agile approach in testing new strategies
• A strong knowledge of SEO / SEM best practices, keyword research, and optimization strategies
• Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification considered an asset
• Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines
• Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT's institutional campaigns
• Familiarity with CRMs, marketing automation, and email marketing is considered an asset
• Proficiency in Adobe Creative Suite is considered an asset
• Strong written and verbal communication skills, including copywriting, editing and proofing skills. Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do
• Working-level skills with the Microsoft Office Suite

Job classification : INFORMATION OFFICER II - A

Salary range : $62,.50 - $77,.10

of positions : 1

A flexible Hybrid work model can be offered for this role in accordance with SAIT guidelines.

About SAIT

Building on our + year history, we're looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.

Equity, diversity and inclusion (EDI) is essential to achieving SAIT's vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and / or people with intersectional identities. Learn more about EDI at SAIT.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.

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