Field Marketing Specialist

Fortinet; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading cybersecurity company is seeking a Field Marketing Manager to drive marketing initiatives for Western Canada. This role involves collaboration across teams to develop measurable marketing strategies, manage regional initiatives, and generate sales opportunities. The ideal candidate will have a strong background in marketing management, excellent communication skills, and the ability to work cross-functionally. This position offers a chance to make a significant impact in a dynamic environment.

Qualifications

• Minimum 5 years of marketing management experience at a tier 1 technology vendor preferred.
• Experience in marketing management, events, digital promotion, and advertising.

Responsibilities

• Collaborate with marketing leadership and sales to establish go-to-market strategies.
• Manage and analyze program metrics to ensure efficiency and goal attainment.
• Create and deliver regular reports to leadership on campaign plans and results.

Skills

Leadership

Communication

Marketing Strategy

CRM Knowledge

Education

Bachelor's Degree in Marketing

MBA

Tools

Marketing Automation Systems

Job description

Fortinet (NASDAQ: FTNT) is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network—today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.

Description:

We seek a Field Marketing Manager, as a key player in driving marketing initiatives and programs for Western Canada. This position works collaboratively across the marketing organization and closely with sales, engineering, and corporate teams to understand business and marketing goals and objectives and translate those goals into leading measurable marketing initiatives. This person will be responsible for management of regional initiatives from start to finish, measuring the effectiveness of all marketing initiatives, and generating sales opportunities and KPIs for their designated region.

Responsibilities:

• Collaborate with marketing leadership and sales to establish go-to-market strategies and plans and determine the most effective strategies to deliver Marketing Originated Marketing Pipeline to help sales meet revenue goals.
• Work with multiple sales teams and inside sales teams to determine lead generation requirements spanning high-volume products as well as specific product solutions.
• Establish, manage and analyze program metrics to ensure efficiency and goal attainment.
• Create and deliver regular reports to leadership on campaign plans and results.
• Translating strategy to growth throughout the marketing funnel, conversion to closed sales, and achieving targets are going to be key for this role.
• Budget and vendor management skills and experience are required.
• Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: Digital campaigns, call out campaigns, events, high-touch tactics, etc.
• Demonstrated leadership in public and private sector marketing, as well as experience with channel partners.

Desired Skills:

• Demonstrated success in driving marketing campaigns and promotions to meet the revenue goals of sales teams.
• Ability to work cross functionally to plan and execute successful lead generation marketing programs.
• Experience identifying primary target markets and developing integrated campaign strategies that include web, email, direct mail, advertising and events.
• Ability to manage the planning and execution of programs in a deadline driven environment.
• Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
• Travel required throughout the region and nationally primarily to support programs.
• Other duties as required.

Required Experience:

• Min 5 years of marketing management experience at a tier 1 technology vendor preferred.
• Must have experience in marketing management, events, digital promotion, advertising and other tactics.
• Requires a professional attitude and ability to manage strategic and tactical tasks.
• Excellent verbal, written, interpersonal, and communication skills. Experience working with channel partners, media, and industry analysts.
• Proven ability to engage and involve sales and other executives.
• Required a deep understanding of marketing and knowledge of marketing and sales through an indirect business model.
• Experience developing lead generation strategies and measuring lead generation campaigns.
• Some regional travel within Canada may be required.
• Preferred location is GTA - Central region location outside of GTA with Hiring Manager approval.

Education:

• Bachelor's Degree in Marketing or related degree, or Engineering/Computer Science. MBA a plus.