Account Executive

Publicis Groupe; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading agency in Toronto is seeking an Account Executive to join their collaborative team. The role involves crafting compelling narratives for clients, executing strategic PR campaigns, and fostering media relationships. Ideal candidates will have a post-graduate diploma in Public Relations and 2-3 years of agency experience, with strong writing and media relations skills. The agency offers a dynamic culture, competitive compensation, and numerous perks including a hybrid work environment and professional development opportunities.

Benefits

Hybrid work from home/office environment

Parental leave top-up program

Regular social events

Cell phone & internet allowance

Professional development and wellness allowance

Qualifications

• 2-3 years of communications/agency experience.
• Strong writing skills for pitches and releases.
• Experience in media relations and event management.

Responsibilities

• Build and execute creative PR ideas to drive results.
• Manage media lists and develop media relationships.
• Support campaign logistics and client relations.

Skills

Media relations

Event management

Influencer relations

Writing

Attention to detail

Creative thinking

Education

Post-graduate diploma in Public Relations

Tools

Meltwater

Cision

CreatorIQ

Traackr

Job description

A three-time SABRE Canadian Agency of the Year winner (2015, 2016, 2019) North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency : this ‘twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fueling organic growth. We work with some of the most admired brands in Canada including Amex, Sobeys, Canada Goose and many others.

We're an agency all about taking risks, thinking big and with a true belief that good ideas can come from anywhere.

Overview

As an Account Executive, you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best results, with a focus on executing programs and developing client and agency team relationships.

We’re looking for a smart and curious team player with strong PR and media relations chops who can support and execute on bold campaigns for our clients.

Responsibilities

• Help build and execute insightful and creative PR-led ideas to drive results and brand influence for our clients.
• Craft and deliver targeted communications : Write, edit and proofread a full range of materials, such as press releases, fact sheets, messaging documents, pitch notes, blog posts, client emails / reports, briefing books, status trackers, campaign wrap reports, etc.
• Be relentless in the pursuit of program effectiveness; build excellent and thoughtful PR approaches with senior leaders.
• Effectively manage well-curated, customized, accurate and thoughtful media lists and related media research opportunities ie, media partnerships or sponsored content opportunities.
• A news hound who continues to develop stronger relationships with media contacts specific to client accounts and industries (written and verbal outreach); keep an eye on the pulse of current and trending events or cultural moments to help the team action client opportunities or manage risk.
• Drive proactive and persistent media relations to land campaign coverage and client opportunities.
• Ability to identify influencer and creator partners to support influencer programming and manage programs from end to end.
• Consistently show smart and proactive thinking about new story angles, pitch pivots, and campaign research.
• Assist in building project workbacks and setting milestones and deadlines; help the team stay on track with schedule updates and attention to hitting key deadlines.
• Proactively manage client relations on assigned project tasks.
• Support campaign logistics including for example sourcing third party spokespeople or influencers, media partners, event logistics planning and execution and more; reaching out directly to vendors, getting quotes, sourcing materials, etc. and actively setting up and staying on top of details and run of show on event days; working with junior peers at times to handle these logistics.
• Work with junior team members to help coach, guide and support them within larger account teams.
• Support campaign reporting efforts to demonstrate the impact of our work, including coverage monitoring and analysis; taking the lead in compiling and thinking critically about how to build them and uncover new insights and key learnings.
• Work within integrated agency models, alongside creative, media, experiential, etc. brand teams to bring bold ideas to life.
• Provide timely feedback to management on progress against goals.
• Ongoing tracking and knowledge of industry best practices.
• Contribute in a meaningful way to a dynamic agency culture by sharing learnings, actively mentoring junior staff, participating in training, brainstorming, agency committees and more.

Qualifications

Our successful candidate will possess some of the following attributes below. This is just a starting point – if you feel you don’t meet the suggested experience and / or skills, we still encourage you to apply!

• Post-graduate diploma in Public Relations, Corporate Communications or related discipline.
• 2-3 years of communications / agency experience.
• Consumer / lifestyle work experience is an asset.
• A self-starter with strong attention to time and task.
• Extensive experience in media relations, event management; influencer relations expertise is a plus.
• You’re an excellent writer, turning in strong v1 drafts of pitches, releases and briefing books; you’re also a trusted first editor to junior team members, bringing thoughtful proofreading and suggestions to help elevate their work too.
• Well-organized; you sweat the details, catching errors from self and junior team members before things go to clients.
• Strong expertise in core media relations tools (ie, Meltwater, Cision, MRP) and enthusiasm to research or trial new products / tools.
• Some exposure to working within integrated agency team (IAT) models on larger clients.
• Experience with influencer management platforms (ie, CreatorIQ, Traackr).
• A positive attitude when it comes to opportunities and challenges in an ever-changing environment.
• A curious, creative thinker who encourages others to think outside the box.
• Dynamic team player with the ability to work in a collaborative, creative, entrepreneurial, and fast-paced environment.
• An understanding of integrated earned, influencer, social and paid media campaign needs is an asset.

Additional information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work, but also have relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our empowering entrepreneurial culture, which is a result of our strong commitment to employee engagement and continuous growth opportunities.

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency.
• A focused commitment to career development and personal success – let us help you.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work from home / office environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development and wellness allowance. Just to name a few… #workperks.
• All staff meetings so you’re always in the know.

Thank you very much for your interest in working at North Strategic. We look forward to meeting you!

North Strategic is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.