Social Marketing Coordinator

University Of Toronto; Toronto; Hybrid; CAD 75,000 - 97,000; Full time

Job summary

An established educational institution is seeking a dynamic Social Marketing Coordinator to enhance its social media presence. This role involves creating compelling content, developing innovative campaigns, and collaborating with a passionate team to share the unique story of the institution. Ideal candidates will have a strong background in social media marketing, a knack for analytics, and a commitment to diversity and inclusion. If you're eager to work in a fast-paced environment and make a meaningful impact, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in implementing social media strategies.
• Strong understanding of audience segmentation principles.
• Experience with Google Analytics and ROI tracking tools.

Responsibilities

• Create and edit social media content across multiple platforms.
• Analyze and recommend options for social media strategies.
• Liaise with colleagues for consistent messaging.

Skills

Social Media Marketing

Content Creation

Google Analytics

SEO

Adobe Creative Suite

Communication Skills

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Canva

MS Office

Job description

Date Posted: 05/07/2025
Req ID: 42833
Faculty/Division: UofT Scarborough
Department: UTSC:Marketing and Communications
Campus:University of Toronto Scarborough (UTSC)
Position Number: #

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities .

Your opportunity:

The Marketing & Communications team at the University of Toronto Scarborough is looking for a dynamic, innovative social media professional to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We bring the U of T story to life, every day. We are looking for a talented Social Marketing Coordinator to join the team. In this role you will contribute to the implementation of an integrated social media strategy for U of T Scarborough. You should have extensive experience creating compelling social media content, building engaging and relevant social media campaigns which integrate with broader marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social media best practices and various platforms. We are a data-driven team, so a thorough understating of social media analytics is critical.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast paced, team environment, this might be the perfect opportunity for you. Innovative, convention-challenging, agile creatives are asked ! Whether you are from higher education, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

Your responsibilities will include:

-Liaising with colleagues across the University to ensure consistent and/or integrated messaging
-Creating and editing social media content across multi-platforms
-Tracking and monitoring (social media) communication activities
-Analyzing and recommending options for the development of visual expression/layout of social assets
-Maintaining information on social platforms
-Advising others on social media and content
-Advising on strategies to align social media with marketing/communication objectives
-Coordinating social media updates and ensuring technical issues are resolved


Essential Qualifications:

-Bachelor's Degree or acceptable combination of equivalent experience
-Minimum four years' experience implementing integrated multi-channel social media strategies that drive strategic business objectives
-Applicants are expected to show evidence of commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
-Demonstrated experience creating innovative social media marketing solutions
-Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
-Comprehensive understanding of Google Analytics and other ROI tracking tools
-Well-informed on industry best practices and trends in social communications
-Deep knowledge of social media platforms, social marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
-Thorough understanding of SEO and its function in driving content strategy
-Well-informed on social applicable copyright, access and privacy laws
-Strong working knowledge of Adobe Creative Suite, Canva, and MS Office
-Superior communication skills, both written and oral

To be successful in this role you will be:

-Achievement oriented
-Multi-tasker
-Possess a positive attitude
-Proactive
-Problem solver
-Team player


NOTE:

-A full job description is available upon request from the UTSC HR Office.
-This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline.


Closing Date: 05/21/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:

USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged , and their lived experience shall be taken into consideration as applicable to the posted position.