Digital Advertising Manager

Oraki; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

Oraki, a rapidly growing company in eco-friendly clothing, seeks a Digital Advertising Manager to lead their advertising campaigns. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and proficiency in various advertising platforms. This full-time role offers an exciting opportunity to contribute to a dynamic team and innovative projects.

Qualifications

• 2 to 3 years of relevant experience managing advertising campaigns.
• Strong knowledge of SEO, SEM, remarketing, and audience targeting principles.
• Ability to analyze and interpret complex data.

Responsibilities

• Develop detailed advertising plans aligned with business objectives.
• Create, manage, and optimize advertising campaigns on various platforms.
• Track key performance indicators and produce detailed reports.

Skills

Communication

Data Analysis

Time Management

Team Spirit

Innovation

Education

University degree in information technology, marketing, e-commerce, or a related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Job description

ORAKI INC. is a young and rapidly growing company looking for a Digital Advertising Manager to create and coordinate advertising campaigns on its media platforms.

Location : ORAKI INC.

9310 BOULEVARD ST-LAURENT, UNIT 1115A, MONTREAL, QUEBEC, H2N 1N4

Start Date : Immediately

Schedule : Full-time

Compensation : To be discussed

WHO WE ARE :

We are a company specializing in the design and manufacturing of eco-friendly clothing and accessories.

Our primary mission is to create our entire range of products using recycled materials or natural fibers. We mainly use REPREVE-certified fibers, made from recycled polyester, and SORONA-certified fibers, derived from corn. Our primary passion lies in developing new and exclusive fabrics for our brand to remain a leading player in the industry.

We are a young and dynamic company where people love to work! Our office is a creative space fostering collaboration and exchange, with an atmosphere of great respect.

JOB DESCRIPTION :

We are looking for a Digital Advertising Manager to join our marketing team. You will be responsible for designing, writing, publishing, and optimizing digital advertisements across various platforms.

RESPONSIBILITIES :

• Develop detailed advertising plans aligned with business and marketing objectives.
• Identify target audiences and recommend effective advertising tactics based on overall strategy and allocated budget.
• Establish campaign budgets and schedules, considering priorities and opportunities.
• Create, manage, and optimize advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and others.
• Set up and configure advertising accounts and performance analysis tools (Google Analytics, Google Ads, Facebook Ads, Google Tag Manager, etc.).
• Configure conversion actions via Google Tag Manager and Meta and ensure proper tracking.
• Define the parameters for creating advertising content in collaboration with the marketing team.
• Ensure smooth campaign launches and monitor their real-time performance.
• Track key performance indicators (KPIs) and produce detailed reports on campaign results.
• Analyze data to identify improvement opportunities and adjust strategies accordingly.
• Test and implement new advertising approaches to maximize results.
• Collaborate with internal teams (media, creative, consulting) to ensure clarity and consistency in campaigns.
• Stay updated on advertising trends, new platform features, and industry best practices.

IDEAL CANDIDATE PROFILE :

• University degree in information technology, marketing, e-commerce, or a related field.
• 2 to 3 years of relevant experience in a similar role managing advertising campaigns (other combinations of education and experience may be considered).
• Ability to communicate clearly and effectively, both written and verbal.
• Proficiency in advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.) and advertising management tools.
• Understanding of SEO, SEM, remarketing, and audience targeting principles.
• Ability to analyze and interpret complex data.
• Strong time management and organizational skills.
• Team spirit and a sense of innovation.
• High level of autonomy and rigor.

TO APPLY :

Please send your CV using one of the following options :

• Complete the form below
• Send an email to jobs @oraki .ca (Subject : APPLICATION — Digital Advertising Manager)

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