Digital Advertising Manager

Oraki; Montreal; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a vibrant and eco-conscious company as a Digital Advertising Manager, where creativity meets strategy! In this pivotal role, you will design and optimize digital advertising campaigns across platforms like Google Ads and Meta Ads, ensuring alignment with business objectives. Collaborate with a dynamic team in a creative workspace that values innovation and teamwork. If you're passionate about digital marketing and eager to make a significant impact in a growing company, this opportunity is perfect for you. Embrace the chance to lead advertising initiatives that resonate with audiences and drive results in a supportive environment.

Qualifications

• 2-3 years of experience managing digital advertising campaigns.
• Proficiency in Google Ads and analytics tools.

Responsibilities

• Design and optimize digital advertisements across various platforms.
• Analyze campaign performance and adjust strategies accordingly.

Skills

Communication Skills

Data Analysis

Time Management

Team Collaboration

Creativity

Education

University Degree in Marketing

University Degree in Information Technology

University Degree in E-commerce

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Job description

ORAKI INC. is a young and rapidly growing company looking for a Digital Advertising Manager to create and coordinate advertising campaigns on its media platforms.

Location: ORAKI INC.
9310 BOULEVARD ST-LAURENT, UNIT 1115A, MONTREAL, QUEBEC, H2N 1N4

Start Date: Immediately

Schedule: Full-time

Compensation: To be discussed

WHO WE ARE:

We are a company specializing in the design and manufacturing of eco-friendly clothing and accessories.

Our primary mission is to create our entire range of products using recycled materials or natural fibers. We mainly use REPREVE-certified fibers, made from recycled polyester, and SORONA-certified fibers, derived from corn. Our primary passion lies in developing new and exclusive fabrics for our brand to remain a leading player in the industry.

We are a young and dynamic company where people love to work! Our office is a creative space fostering collaboration and exchange, with an atmosphere of great respect.

JOB DESCRIPTION:

We are looking for a Digital Advertising Manager to join our marketing team. You will be responsible for designing, writing, publishing, and optimizing digital advertisements across various platforms.

RESPONSIBILITIES:

• Develop detailed advertising plans aligned with business and marketing objectives.
• Identify target audiences and recommend effective advertising tactics based on overall strategy and allocated budget.
• Establish campaign budgets and schedules, considering priorities and opportunities.
• Create, manage, and optimize advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and others.
• Set up and configure advertising accounts and performance analysis tools (Google Analytics, Google Ads, Facebook Ads, Google Tag Manager, etc.).
• Configure conversion actions via Google Tag Manager and Meta and ensure proper tracking.
• Define the parameters for creating advertising content in collaboration with the marketing team.
• Ensure smooth campaign launches and monitor their real-time performance.
• Track key performance indicators (KPIs) and produce detailed reports on campaign results.
• Analyze data to identify improvement opportunities and adjust strategies accordingly.
• Test and implement new advertising approaches to maximize results.
• Collaborate with internal teams (media, creative, consulting) to ensure clarity and consistency in campaigns.
• Stay updated on advertising trends, new platform features, and industry best practices.

IDEAL CANDIDATE PROFILE:

• University degree in information technology, marketing, e-commerce, or a related field.
• 2 to 3 years of relevant experience in a similar role managing advertising campaigns (other combinations of education and experience may be considered).
• Ability to communicate clearly and effectively, both written and verbal.
• Proficiency in advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.) and advertising management tools.
• Understanding of SEO, SEM, remarketing, and audience targeting principles.
• Ability to analyze and interpret complex data.
• Strong time management and organizational skills.
• Team spirit and a sense of innovation.
• High level of autonomy and rigor.

TO APPLY:

Please send your CV using one of the following options:

• Complete the form below
• Send an email to jobs @oraki .ca (Subject: APPLICATION — Digital Advertising Manager)