Senior Executive, Marketing & Digital - France

Malaysia Airlines; Alberta; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior Executive for Marketing & Digital. In this dynamic role, you will drive revenue through innovative digital marketing campaigns, collaborating closely with cross-functional teams. You will have the opportunity to develop marketing strategies, manage budgets, and conduct market research to uncover new revenue opportunities. This position offers significant growth potential in a global marketing environment, allowing you to apply your expertise in digital marketing and consumer behavior while fostering teamwork and creativity. If you're ready to make an impact in a fast-paced setting, this role is for you.

Qualifications

• Bachelor's degree in marketing or related field required.
• 2-4 years of experience in digital marketing and campaign management.

Responsibilities

• Drive revenue through digital marketing campaigns and monitor performance.
• Coordinate with cross-functional teams for timely campaign execution.

Skills

Digital Marketing

Campaign Management

Market Research

Consumer Behavior Analysis

Data Interpretation

Education

Bachelor's Degree in Marketing

Master's Degree in Marketing

Tools

Meta Advertising Platform

Google Advertising Platform

Digital Marketing Tools

Analytics Tools

Job description

Position Title

Senior Executive, Marketing & Digital – France

Report To

Assistant Manager, Marketing – France

Position Summary

• Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
• Reports to the Assistant Manager, Marketing - France, and works closely with marketing team members across all regions to achieve revenue objectives.
• Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.

Key Accountability

• Support the France Marketing Team by:
• Developing marketing plans with in-house and agency partners under senior guidance.
• Coordinating with cross-functional teams (sales, creative, revenue management, etc.) to ensure timely execution of campaigns.
• Creating tracking codes and performance dashboards for campaign monitoring and optimization.
• Ensuring campaigns are well executed and aligned with HQ.
• Assist with analysis of route and campaign performance.
• Manage the marketing budget, focusing on maximizing ROI.
• Stay informed about industry trends and emerging technologies to uncover new revenue opportunities.
• Perform other ad hoc tasks as needed.
• Conduct market research to ensure competitiveness and relevance in the market.

Qualification & Working Experience

• Bachelor’s degree in marketing, Business Administration, E-commerce, or a related field. Master’s degree is a plus.
• 2-4 years of relevant experience.

Area of Experience

• Proven experience in marketing, with a focus on digital marketing and campaign management, familiar with advertising platforms such as Meta and Google.
• Strong understanding of consumer behavior in response to advertisements.
• Comprehensive knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
• Expertise in market research and analysis, with the ability to extract actionable insights from data.
• Proficiency in utilizing marketing tools and platforms, including digital marketing and analytics tools.

Personality Traits

• Demonstrates exceptional teamwork and collaboration skills.
• Applies creativity and critical thinking to deliver high-quality outcomes.
• Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
• Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
• Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.