Commercial Brand Ambassador

MacGregor Black; Ontario; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading premium spirits producer seeks a Commercial Brand Ambassador for a 6-month contract in Ontario. The role focuses on brand representation, relationship-building, and driving growth within the On-Trade sector, particularly in Toronto. Ideal candidates will have a strong network in hospitality and experience in premium beverage sales.

Benefits

KPI-based bonus / commission structure

Travel & expenses covered

Qualifications

• 3+ years' experience in spirits or premium beverage sales.
• Strong network within Toronto and Ontario hospitality scene.

Responsibilities

• Represent the brand across Ontario, delivering education to trade partners.
• Drive new business growth through premium bars and restaurants.
• Execute brand activations and promotional events.

Skills

Relationship Building

Presentation Skills

Interpersonal Skills

Commercial Minded

Job description

Are you passionate about premium spirits and well-connected in the Ontario On-Trade scene?

Do you thrive in field-based roles where relationship-building and education go hand in hand?

Keen to represent a sustainable, award-winning distillery making waves in global markets?

MacGregor Black are partnering with a Leading Premium Spirits producer on a 6-month fixed-term contract to hire a Commercial Brand Ambassador to lead On-Trade development in Ontario, Canada , with a strong focus on Toronto .

You’ll act as the brand’s face in the province — building brand love, driving commercial growth, and educating key trade influencers across premium hospitality venues.

Key Responsibilities

• Represent the brand across Ontario, delivering impactful education and training to trade partners
• Drive new business growth through premium bars, restaurants, and hotels
• Secure listings and cocktail menu placements in high-potential On-Trade accounts
• Build strong relationships with bartenders, bar managers, and decision-makers
• Execute in-venue brand activations, tastings, and promotional events
• Work closely with distributor(s) and the Europe-based Export Manager to align on strategy and sales targets
• Provide regular activity reports and market feedback
• Represent the brand at trade shows, networking events, and local activations

What are we looking for?

• 3+ years' experience in spirits or premium beverage sales, with an On-Trade focus
• Strong network within Toronto and wider Ontario hospitality scene
• Confident educator with excellent presentation and interpersonal skills
• Commercially minded, self-driven and entrepreneurial
• Passionate about sustainability, storytelling, and premium drinks culture
• Willing to travel across Ontario and attend evening / weekend events
• Valid driver’s license required

Salary & Package

• KPI-based bonus / commission structure
• Travel & expenses covered
• 6-month fixed term contract (potential to go permanent)

We’re committed to ensuring a fair and inclusive recruitment process. If you require any reasonable adjustments at any stage, please let us know.

Please contact Kieron Hall at MacGregor Black for more information.