Sr Brand Manager, Canada

Idorsia Pharmaceuticals Ltd; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading biopharmaceutical company in Canada is seeking a Senior Brand Manager to develop and execute brand strategies. The ideal candidate will have a strong marketing background in the pharmaceutical industry, exceptional project management skills, and the ability to collaborate across teams. This role involves end-to-end planning and implementation to enhance HCP and patient experiences, driving product revenue while adhering to compliance standards.

Qualifications

• Minimum 3 years of marketing experience in Canadian pharmaceutical industry.
• Knowledge of regulatory/public-private reimbursement pathways is an asset.

Responsibilities

• Develop impactful strategies and tactics to meet objectives.
• Manage budgets, grants, sponsorships, and other activities.
• Accountable for ROI, brand investment, and profitability.

Skills

Project Management

Data Analysis

Communication

Collaboration

Education

University Degree

Advanced Degree

Job description

The Senior Brand Manager, Canada, is an experienced marketing professional responsible for developing and executing the brand strategy for the Canadian market. The successful candidate has a track record of outperforming, with strong cross-functional collaboration and leadership skills to maximize planning and implementation.

We are looking for:

• Proven ability to develop strategies and implementation plans with metrics, and to execute them to completion.
• Experience in developing, delivering, and implementing innovative solutions (digital, non-digital, omnichannel, congresses, programs, etc.) to enhance HCP and patient experience and adoption.
• Proactive data analysis and integration into actionable insights, recommendations, and implementation.
• A critical mindset to assess and prioritize decisions, actions, and programs.
• Ability to set clear direction and collaborate with local and global cross-functional teams.
• Strong understanding and application of PAAB and ASC codes.
• Excellent project management, vendor management, and budget management skills with attention to detail.
• Effective written and oral communication skills to develop clear, concise, and compelling messaging and content.
• Drive to learn, detail-oriented, analytical, and capable of thriving in collaborative, fast-paced environments.
• Minimum 3 years of marketing experience within the Canadian pharmaceutical industry.
• Recent experience in primary care, privately reimbursed products, with CNS experience as a bonus.
• Knowledge of regulatory/public-private reimbursement pathways is an asset.
• University degree required; advanced degree preferred.
• Ability to travel as needed for business.
• Work from office 3 days/week or more as required, aligned with team and business needs.
• Fluent in English (required), French preferred.

Responsibilities and Tasks

This role involves end-to-end planning and implementation as a core function. As the company grows, the job description will evolve to maximize impact.

In collaboration with global and local cross-functional teams, to ensure optimal stakeholder engagement:

• Develop impactful, differentiating, and behavior-changing strategies and tactics to meet and exceed objectives.
• Champion and develop omnichannel integrated programs, including field and non-field implementation.
• Identify, quantify, and develop business recommendations, prioritizing new opportunities.
• Train personnel on strategies, tactics, programs, omnichannel implementation, and messaging.
• Manage budgets, grants, sponsorships, congresses, and other activities as needed.
• Define objectives, gather stakeholder input, pivot when necessary, and recommend paths forward with minimal guidance.
• Accountable for ROI, brand investment, and profitability within the marketing mix.
• Aspire to drive product revenue and establish Idorsia Canada as a leading, trusted biopharmaceutical company.
• Contribute to a positive working environment through energy and commitment.

• Act ethically, emphasizing transparency and reporting.
• Promote Idorsia values and culture internally and externally.

All tasks are to be performed in compliance with local standards (including IMC, PAAB, ASC) and Idorsia SOPs.