Complex Marketing Specialist

Hilton; Old Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading company in the hospitality industry seeks a Complex Marketing Specialist to enhance brand awareness through innovative marketing campaigns across multiple properties. The role requires strong content creation skills, social media management, and collaboration with various teams. Ideal candidates should have a degree in Marketing or related fields, along with experience in the hospitality sector. Join a dynamic team focused on delivering exceptional guest experiences and driving business growth.

Benefits

Competitive benefits package

Discounts on Hilton products and services

Qualifications

• Minimum 2 years’ experience in marketing or content creation.
• Strong photography and video skills required.

Responsibilities

• Support development and execution of marketing campaigns.
• Manage social media accounts and content production.
• Track key performance metrics for optimization.

Skills

Photography

Video Editing

Social Media Management

Communication

Organizational Skills

Education

Degree in Marketing

Degree in Digital Media

Degree in Communications

Tools

Adobe Creative Suite

Mailchimp

Google Analytics

Job description

The Complex Marketing Specialist works with the Complex Senior Marketing Manager to support the implementation of the marketing plan and run marketing campaigns to increase hotel brand awareness and support the business development strategy. Must be able to travel to the complex properties in the GTA.

Summary of Responsibilities

• Support the development, execution, management, and analysis of marketing campaigns for the complex 3 properties across the GTA
• Work closely across departments to drive marketing initiatives that raise awareness of all hotel programs and initiatives that meet marketing and business goals
• Develop engaging photo and video content for use across digital platforms, campaigns, and brand channels
• Manage content production from concept to execution, including photography, videography, and editing
• Oversee social media accounts, including planning, posting, engaging with our audience, and reporting on performance
• Assist in writing and editing copy for emails, websites, social posts, and other brand assets
• Track key performance metrics to help optimize content and social strategies
• Stay on top of marketing and industry trends, converting observations and data into insights to contribute to the hotel’s overall marketing strategies
• Report monthly performance analytics

What are we looking for?

The Complex Marketing Specialist serving Hilton brands is always working on behalf of our Guests and collaborating with other Team Members. To succeed in this role, you should maintain the attitude, behaviors, skills, and values that follow:

• A degree in Marketing, Digital Media, Communications, or related discipline is preferred
• A minimum of 2 years’ experience in marketing, content creation, lifestyle/hospitality, or agency experience
• Strong photography and video skills, including editing and post-production
• Proficiency managing social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Solid understanding of marketing fundamentals and branding
• A portfolio showcasing your visual content and/or social campaigns
• Exceptional organizational and time management skills
• Knowledge of Adobe Creative Suite is a plus
• Exceptional written and verbal communication skills

It would be advantageous to demonstrate the following capabilities and distinctions:

• Experience in hospitality, retail, or lifestyle brands
• Familiarity with scheduling tools like Later, Buffer, or Hootsuite
• Basic knowledge of email marketing platforms and analytics tools (e.g., Mailchimp, Meta Ads, Google Analytics)

What will it be like to work for Hilton?

Since 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. Our continued leadership is driven by our Team Members who embody our Vision, Mission, and Values. We look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're responsible for our actions and decisions.
• Now - We operate with urgency and discipline.

Additional attributes we value include:

• Living the Values
• Quality
• Productivity
• Dependability
• Customer Focus
• Teamwork
• Adaptability

What benefits will I receive?

You will be offered a competitive benefits package, including discounts on Hilton products and services. Details will be provided during the hiring process.

ACCESSIBILITY

Hilton Hotels and Resorts are committed to providing accessible services and facilities. For information on our Accessibility for Ontarians with Disabilities Act (AODA) policy, contact [e-mail] or call 1-844-217-AODA.

Job: Sales and Marketing

Title: Complex Marketing Specialist

Location: GTA (Travel required)

Requisition ID: HOT0BLUB

EOE/AA/Disabled/Veterans