Media Buyer

Sweat Pants Agency; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking agency that champions creativity and innovation in media buying. As a media buyer, you'll challenge the status quo and craft unique strategies across platforms like Meta, TikTok, and Google. This dynamic role requires a creative problem solver who thrives on pushing boundaries and continuously learning. If you're passionate about your craft and ready to make a significant impact, this is the perfect opportunity for you. Embrace the chance to work in an environment that values your skills and encourages growth.

Qualifications

• Proven experience in media buying across multiple platforms.
• Ability to craft innovative strategies and adapt to changes.

Responsibilities

• Manage campaigns across Meta, TikTok, and Google.
• Collaborate with the creative team to develop compelling ads.

Skills

Creative Problem-Solving

Media Buying

Communication

Adaptability

Trend Awareness

Tools

Meta Ads

TikTok Ads

Google Ads

Job description

Are You the Media Buyer Who Challenges the Norm?

At Sweatpants Agency, we're on the lookout for a media buyer who defies the status quo—someone who isn't afraid to question assumptions, even their own. If you're self-taught, driven by passion, and unafraid to break away from "best practices," then you might be the right fit for us.

Requirements

Who We're Looking For:

1. Creative Problem-Solver: You understand that today's media buying isn't just about following a playbook—it's about crafting innovative solutions. You know that what worked yesterday might not work today, and you're ready to adapt.
2. Skeptic of the Status Quo: You've got a sharp eye for spotting when something doesn't add up, especially when it comes to advice from your Facebook rep. You know that true success in media buying comes from challenging the so-called best practices and finding what really works.
3. Process-Oriented, but Flexible: While you thrive on creativity, you also know how to build and follow processes. You're organized, methodical, and know how to keep everything running smoothly—even as you push boundaries.
4. Passionate About Your Craft: Media buying is more than just a job for you—it's your passion. You stay up-to-date with the latest trends, follow the biggest names in marketing, and are always looking for ways to improve your skills.
5. Great Communicator: You can clearly articulate your strategies and ideas, both to your team and to clients. You're not just a behind-the-scenes operator; you're someone who can confidently lead discussions and present your insights.

What You'll Be Doing:

1. Media Buying on Multiple Platforms: You'll be managing campaigns across Meta, TikTok, and Google, understanding the nuances of each platform to drive results.
2. Creative Strategy Development: With the shift in media buying dynamics, you'll focus heavily on creative. You'll work closely with our creative team to develop compelling ads that cut through the noise.
3. Identifying and Solving Bottlenecks: When conversions dip or performance lags, you won't just watch it happen. You'll dig deep to identify the problem and develop strategies to overcome it.
4. Pushing Beyond Comfort Zones: Whether it's writing copy or diving into a new platform, you're not afraid to step out of your comfort zone to get the job done.
5. Continuous Learning and Improvement: Marketing is always evolving, and so are you. You're committed to being one of the best in the industry and never stop learning.

Benefits

Why Sweatpants Agency?

We're not your typical agency. We're the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, "Wow."

If you're ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.