Marketing Manager

Formations Inc.; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in surfacing solutions is seeking a Marketing Manager to drive growth and elevate brand presence across Canada. This role involves leading high-impact marketing initiatives, managing budgets, and collaborating with cross-functional teams. The ideal candidate will have a strong background in marketing strategy, excellent communication skills, and a passion for storytelling. Join a supportive environment that values innovation and offers competitive benefits.

Benefits

100% company sponsored health and dental benefits

Health Spending Account (HSA)

Personal Spending Account (PSA)

RRSP contributions

Qualifications

• 5+ years leading marketing strategy and campaigns.
• Experience managing budgets and cross-functional collaboration.

Responsibilities

• Build and execute the annual marketing plan and budget.
• Craft impactful messaging and campaigns.
• Drive customer engagement with meaningful communication.

Skills

Communication

Storytelling

Marketing Strategy

Data Analysis

Tools

Adobe Creative Suite

Salesforce

MailChimp

Google Ads

WordPress

Job description

At Formations Inc., we’re not just selling surfacing solutions — we’re shaping spaces and building experiences. We’re looking for a creative, strategic, and results-driven Marketing Manager who’s ready to roll up their sleeves and lead bold campaigns, drive growth, and elevate how our brand shows up across Canada.

This role is your chance to lead high-impact marketing initiatives that reach our customers and clients all the way from architects and designers to millwork shop owners. You’ll blend data with design, research with reach, and messaging with meaning to position Formations as the go-to for interior building solutions.

Reports To : Director of Branch Operations

Direct Reports : NA

What You’ll Be Doing :

Build with Impact

• Build and execute the annual marketing plan and budget in alignment with our business goals
• Translate branch and sales objectives into targeted, high-impact marketing initiatives
• Stay ahead of industry trends and use insights to shape proactive, forward-thinking campaigns

Own the Brand

• Craft and tell the Formations story through impactful messaging, content, and campaigns
• Collaborate cross-functionally with internal stakeholders to ensure marketing stays aligned with business goals
• Lead all branded efforts from digital and social to print and events ensuring a consistent voice and visual identity
• Keep our website updated, optimized for SEO, and aligned with our customer journey
• Work with external agencies and vendors to ensure all creative is high quality and on-brand

Fuel Growth

• Partner with Sales and Business Development to support product launches, campaigns, and materials
• Research new markets, vendors, and promotional channels to support expansion and brand visibility
• Conduct competitor and pricing analysis to inform positioning and communications strategy
• Drive customer engagement with clear, consistent, and meaningful communication

In an Average Week, You Might...

• Kick off Monday by reviewing performance data and aligning with Director of Branch Operations - spotting what’s landing, what’s not, and where to pivot.
• Meet with the team to review timelines, creative projects, and team updates
• Connect with our external agency to brief in a campaign, finalize a content calendar, or refine SEO strategy
• Dive into market research or competitor analysis to guide new markets, pricing, positioning, or messaging
• Draft a communication plan or launch strategy that supports a new product, event, or sales priority
• Wrap up Friday by reviewing the marketing roadmap, adjusting timelines, and ensuring next week’s initiatives stay aligned with broader objectives.

What You Bring :

• 5+ solid years leading marketing strategy, campaigns, and content
• A brain for insights, a heart for storytelling, and an eye for brand
• Experience managing budgets, timelines, and cross-functional collaboration
• Tech-savvy with tools like Adobe Creative Suite, SurveyMonkey, MailChimp, Salesforce, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and WordPress Basic HTML / CSS.
• Excellent communication skills (verbal + visual) and a hands-on approach to execution

Bonus Points

• Familiarity with the architect & design community
• Market analysis experience in building materials industry

Why Join Us :

• Be part of a forward-thinking company committed toinnovation and knowledge sharing.
• Work in a supportive,team-oriented environment that valuesrespect,accountability, andcommunication.
• Opportunities for growth and advancement within the company.
• Competitive compensation package with 100% company sponsored health and dental benefits
• A generous flexible benefit program, including options for :

Health Spending Account (HSA)

• Personal Spending Account (PSA)
• RRSP contributions

As part of our selection process, shortlisted candidates will be invited to complete aTRAITS Assessment. Participation in this assessment is mandatory to be considered for the role. We look forward to reviewing your application!