Marketing Manager- Trade (Publishing)

Church Pension Group Services Corporation; Golden Horseshoe; Hybrid; USD 72,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative marketing campaigns for a diverse range of books. This role involves creating strategies that enhance brand awareness and drive sales through various channels. The ideal candidate will thrive in a fast-paced environment, leveraging their creativity and strategic thinking to engage audiences and build relationships with key stakeholders. This is a fantastic opportunity to make a significant impact in the book publishing industry while working in a supportive and collaborative environment.

Benefits

Medical (including Vision)

Dental

Supplemental Dental

Employer funded pension plan

Employee Life Insurance

Short-Term Disability coverage

Long-Term Disability coverage

Employee Assistance Program

401(k) with matching contributions

Flexible Spending Accounts

Qualifications

• 4+ years of trade marketing experience in a book publishing house.
• Strong organizational and communication skills.

Responsibilities

• Develop comprehensive book marketing campaigns for 20-25 books a year.
• Execute marketing campaigns across various channels to drive sales.

Skills

Trade Marketing

Strategic Thinking

Communication Skills

Organizational Skills

Detail-Oriented

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in English

Bachelor's Degree in Business

Job description

Description
Department: Church Publishing Inc

Job Type: Regular Full Time


Education Level: BA/BS


Required Years Experience: 4

Church Publishing Incorporated (CPI) was founded in 1918 as the Church Hymnal Corporation, a nonprofit affiliate of the Church Pension Group. Today, CPI's professionals produce about 50 new books and resources each year, and manage a portfolio of more than 2,600 active products, many sold worldwide. Website:

https://www.churchpublishing.org/?_ga=2.52968234.30922529.1746452755-1045282290.1692212836

Church Publishing Incorporated is looking for a dynamic and experienced Marketing Manager- Trade for our trade imprint, Morehouse Publishing. Reporting to the AVP Marketing, the Marketing Manager- Trade will be responsible for creating and executing creative marketing and publicity campaigns for books on leadership, spirituality, social justice, inspiration, wellness, and self-help. They will thrive in a fast-paced environment and be able to develop effective marketing strategies, utilizing a variety of channels to drive book sales and increase brand awareness. They will have a strong knowledge of current trends in the industry.

Trade Book experience required

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop comprehensive book marketing campaigns for 20-25 books a year, utilizing a variety of channels to increase awareness and drive book sales.
• Execute marketing campaigns for frontlist and backlist titles across various channels (social media, email, website, and traditional media).
• Develop promotional materials including social media content, book trailers, and newsletters that drive consumer sales.
• Build relationships with key stakeholders such as authors, book reviewers, and sales teams.
• Participate in trade and library conferences and seasonal sales presentations to the sales team.
• Develop partnerships with bookstores, libraries, and other retail organizations.
• Manage marketing budgets for each book project, ensuring that spending aligns with overall objectives.
• Coordinate book signings, author tours, and speaking events
• Work with the Associate Publicist to secure media coverage (print, online, and broadcast) and coordinate book signings, author tours, and speaking events. Work with outside publicists when necessary.
• Participate in product development, packaging (i.e. cover design), and pricing decisions
• Stay informed on current market trends to create new and innovate marketing strategies.
• Effective performance of the essential functions of this position requires regular in-person, on-site interaction with colleagues, both for purposes of relationship building and meaningful collaboration.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The ideal candidate will be a creative and strategic thinker with the ability to drive results and a passion for the book publishing industry.

• To be successful in this role, applicants must possess strong organizational and communication skills, be detail-oriented, and meet deadlines, multitask, and prioritize.
• The ability to work independently as well as collaboratively in a team environment is essential.

EDUCATION and/or EXPERIENCE

• 4+ years of trade marketing experience in a book publishing house

• Bachelor's degree in Marketing, Communications, English, Business, or a related field is preferred or a combination of education and experience will be considered. Interest in faith based publishing and social justice related topics is a plus.

PHYSICAL DEMANDS: Commuting to the office, on average, three days a week. Extensive use of a computer keyboard is a demand of the position to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable someone with a disability to perform the essential functions of this position.

WORK ENVIRONMENT: Currently hybrid (two days working from home, three days working in a standard office environment). Church Pension Group employees must maintain a professional, compassionate, and trustworthy work environment always. Reasonable accommodations may be made to enable someone with a disability to perform the essential functions of the job within this environment.

Salary Range: $72,000 - $90,000

Website: https://www.churchpublishing.org/?_ga=2.52968234.30922529.1746452755-1045282290.1692212836

Join us and Create A Better Future For Yourself!

Flexible Benefits available to eligible employees:

• Medical (including Vision)
• Dental
• Supplemental Dental

Core Benefits automatically provided to eligible employees:

• Employer funded defined benefit pension plan (five year vesting)
• Employee Life Insurance
• Spouse and Dependent Life Insurance
• Accidental Death and Dismemberment (AD&D) Insurance
• Short-Term Disability (STD) coverage
• Long-Term Disability (LTD) coverage (elected as either pre-tax or after-tax)
• Business Travel Accident Insurance
• Worker's Compensation
• Employee Assistance Program
• Retiree health insurance (eligible after 10 years)
• Retiree life insurance

Elective Benefits available to eligible employees:

• 401(k) with matching contributions (immediate vesting)
• Flexible Spending Accounts (FSAs)
• Commuter Benefits
• New York's 529 College Savings Program (NY State residents)

Educational Assistance Program available to eligible employees

Maternity/Paternity Leave available to eligible employees

Time Off available to eligible employees: Vacation, Sick, Personal and Holidays

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Please understand that, as a general policy, CPG does not sponsor visas.

EOE: Minorities/Female/Disability/Vet/Sexual Orientation
If you are a CPG employee, please use your CPG email address when creating your profile to apply.