Marketing Officer

Saint Paul University; Ottawa; On-site; CAD 61,000 - 79,000; Full time

Job summary

A leading university in Ottawa is seeking a Marketing Officer to enhance its marketing and communication efforts. The ideal candidate will oversee marketing campaigns, create promotional materials, and collaborate with various stakeholders to strengthen the university's brand. This temporary position offers a competitive salary and is ideal for someone with a strong marketing background and excellent communication skills.

Qualifications

• 3 to 5 years of relevant experience in marketing project management.
• In-depth knowledge of web and social media marketing strategies.

Responsibilities

• Draft and post content on various advertising platforms.
• Analyze marketing plan performance for optimization.
• Create promotional materials and manage marketing budget.

Skills

Marketing Strategies

Teamwork

Analytical Skills

Presentation Skills

Organizational Skills

Adaptability

Education

Undergraduate degree in marketing or related field

Tools

Google Ads

Google Analytics

SEO

MS Office

Job description

Manager, Communications, Web and Marketing

Job Type :

Temporary (Unionized - 12 month contract)

Work Schedule : 35hoursperweek

Salary Scale :

Level7 ($ 61 502 – $ 78 293)

In this document, the masculine pronoun is used without discrimination and only for conciseness

Saint Paul University (1848) is the founding college of the University of Ottawa, with which it has maintained a federated relationship since 1965. Bilingual and on a human scale, it has more than 1,000 students. It offers programs in Social Communication, Counselling and Psychotherapy, Canon Law, Public Ethics, Conflict Studies, Theology, Transformative Leadership and Spirituality, and Social Innovation. Saint Paul University offers an environment conducive to professional growth and competitive benefits.

Summary

Under the supervision of the Manager – Communications, Web and Marketing, the Marketing Officer contributes to the development and growth of programs and services offered by Saint-Paul University through strategic use of marketing and communications tools. The incumbent will oversee the University’s internal and external marketing campaigns and will play an essential role in expanding the University’s key messaging.

Key Responsibilities

• Draft, and post content on the University’s advertising platforms (Meta Ads, Google Ads, Bing Ads, Tiktok Ads, LinkedIn etc.)
• Participate in planning, developing and implementing the marketing plan and marketing strategies that support the Service’s communication needs for various internal and external target audiences. This includes the development of promotional material (electronic and print), Web and social media content, posters, roll-up banners, brochures, Viewbooks, etc.
• Analyze the marketing plan performance to ensure ad spending optimization
• Create and develop new innovative ways to communicate the University message to their existing and potential customers that would strengthen its positive image, promote its brand and increase its visibility;
• Work closely with external agencies and service providers on various projects (website, marketing, creative etc.)
• Create promotional material, infographics and web banners for use on website, mobile media, social media, print and video.
• Participate in the planning, organization and production of video shoots and photo shoots.
• Assist with preparation, coordination and allocation of the University’s marketing and communications budget.
• Advise senior management and professors regarding requests and issues related to communications, marketing and recruitment strategies, promotional needs and event planning;
• Work closely with the Recruitment Officers to advertise various recruitment initiatives.
• Work with senior management and professors to understand their creative and messaging needs, advise them on appropriate and relevant content based on audience, in accordance with USP messaging and style guidelines;
• Work closely with the Communication Officer;
• Develop and pilot marketing strategies using social media to communicate the University message;
• Respond to user interactions received through the University's social networks and digital platforms.

Education, Experience, Knowledge and Abilities

• Undergraduate degree in marketing or a related field
• A minimum of three (3) to five (5) years of relevant experience in a similar position (e.g., marketing project management)
• In-depth knowledge of marketing strategies and techniques, particularly for the Web and social media
• Experience in planning and implementing advertising campaigns using Google Ads or similar
• Experience with Google Analytics, preferably Google Analytics 4
• Experience in search engine optimization (SEO)
• Versatility and adaptability in performing a variety of marketing assignments
• Good presentation skills and sound mathematical and statistical skills
• Strong ability to work as part of a team
• Excellent organizational and analytical skills
• Ability to identify and assess marketing needs and issues
• Ability to work under pressure and meet tight deadlines
• Discipline, good judgment and a sense of initiative
• Very good knowledge of the MS Office suite
• Excellent command of English and French (spoken and written)

Interested candidates are requested to submit an online application at by July 3rd, 2024 at 11 : 59pm.

We thank all applicants for their interest in this position. We will be contacting only those candidates who have been chosen for the next step of the selection process.

We are committed to ensure employment equity and we encourage the participation of all Canadians. If your application is successful and you think you need accommodation during the selection process, please notify us. Your personal information is protected under the provisions of the Privacy Act.