Product Marketing Manager

Moneris; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the financial services sector is seeking a Product Marketing Manager to drive marketing strategies and product positioning. The role requires collaboration across teams to enhance product adoption and revenue growth, with a focus on customer insights and team leadership. This position is based in Toronto with a hybrid work model, offering comprehensive benefits and a commitment to diversity and inclusion.

Benefits

Comprehensive Total Rewards Program

RRSP matching & defined contribution pension plan

Unlimited free access to Coursera

Employee Assistance Program

Paid year-end closure & personal time off

Qualifications

• 8+ years of marketing experience.
• At least 5 years in product marketing or similar roles.
• People management experience preferred (min 2+ years leading a team).

Responsibilities

• Drive product marketing strategy and messaging.
• Collaborate with Sales and Customer Success for training and support.
• Track and report on marketing goals and performance.

Skills

Strategic thinking

Project management

Leadership

Education

Bachelor’s degree in marketing/business

Job description

Your Moneris Career - The Opportunity

You will drive product marketing strategy, positioning and messaging. You will serves as a bridge between product management and sales, ensuring the product resonates with the target audience and aligns with market needs. You will work cross-functionally to support product launches, inform demand generation campaigns, and enable sales teams with necessary tools and content to drive adoption and revenue growth.

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to Director, Product and Partnership Marketing.

Your Moneris Career - What you'll do

Product marketing mindset – Lead the development of a product marketing roadmap, assess competitive landscape and understand conditions that impact product market fit. Determine relevant insights via research to map unmet user needs and prioritize solutions that help businesses succeed.

Strategic thinking – Drive marketing strategies including targeting, segmentation, product positioning, value propositions, key messaging, sales enablement (e.g., sell sheets, presentations, battle cards), marketing channels (e.g., paid, earned, and owned) across the customer journey to convert, grow and retain merchants.

Own the metrics – Be comfortable tracking and reporting on goals, measuring performance, and identifying optimization opportunities.

Be a great partner – Collaborate with Sales, Account Mgmt., and Customer Success to create holistic approach to sales training, enablement, onboarding, and ongoing customer support.

Apply strong project management skills – Leverage/apply proven project management experience to support at a strategic and sometimes tactical level to ensure execution of important program timelines are met.

Merchant focus – Have deep empathy for our customers’ pain points. Gain deep understanding by spearheading qualitative and quantitative research. Translate marketing observations into relevant insights for product & sales team.

Positive leadership – Lead, develop and coach a team. Be a positive driver for the team with a deep focus on individual/team development, progression, and high-performance culture.

Your Moneris Career - What you bring

• 8+ years of marketing experience.
• At least 5 years demonstrated understanding of product marketing, growth/lifecycle marketing or similar go-to-market positions.·
• Bachelor’s degree in marketing/business or related discipline.
• Spearheaded go-to-market strategies for product launches and conducting customer insight research.
• People management experience preferred (min 2+ years leading a team).

Nice-to-have...

• Background in financial services, fintech, SMB marketing or with payments experience is an asset

Your Moneris Career - What you get

• Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)
• RRSP matching & defined contribution pension plan
• Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program
• Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture
• A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter
• Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.