Product Marketing Manager

ABC Financial; Ontario; On-site; CAD 80,000 - 92,000; Full time

Job summary

A leading company in the fitness software industry is seeking a Product Marketing Manager to drive impactful go-to-market campaigns and enhance customer retention. The role involves leading product launches, managing multi-channel marketing efforts, and developing case studies. Join a passionate team focused on innovation and growth in a supportive environment with flexible benefits.

Benefits

Flexible PTO policy

Parental leave options

Fitness reimbursements

Comprehensive health coverage

Wellness benefits

Qualifications

• 2-5 years of B2B product marketing/management experience in technology/software.
• Proven experience with product launch strategies and campaign development.

Responsibilities

• Lead feature releases from concept to reporting and execute GTM strategies.
• Manage monthly feature emails, organize webinars, and assist in product preview events.
• Provide industry and market insights and conduct customer interviews.

Skills

Communication

Messaging

Customer Insights

Education

Bachelor's Degree in Marketing

Diploma in Communications

Tools

Hubspot

Intercom

Asana

Figma

MixPanel

Job description

Product Marketing Manager

Apply locations: Ontario, Canada | Time type: Full time | Posted on: Posted 2 Days Ago | Job requisition id: REQ - 03942 | Company: Trainerize

We believe in working passionately and with customer focus. Join us to bring your creativity to impactful go-to-market campaigns, drive product adoption, and tell compelling stories about our product.

Job Description

We are seeking a passionate Product Marketing Manager to join our team. You will collaborate with the Product Marketing team to execute powerful campaigns, enhance customer retention through product adoption, and gain deep knowledge of our market, customer segments, and product to develop innovative marketing strategies.

Responsibilities

• Product Go-to-Market: Lead feature releases from concept to reporting, execute GTM strategies, and manage launch activities including blogs, social media, emails, and product tours.
• Retention and Product Adoption: Lead adoption campaigns, improve onboarding experiences, and execute multi-channel marketing campaigns using tools like Hubspot and Intercom.
• Product Round-ups, Events, and Webinars: Manage monthly feature emails, organize webinars, and assist in product preview events.
• Insights and Research: Provide industry and market insights, conduct customer interviews, and support product development.
• Case Studies and Use Cases: Develop case studies, testimonials, and understand customer use cases to enhance marketing efforts.

Requirements

• Bachelor's Degree or Diploma in marketing, communications, or related field.
• 2-5 years of B2B product marketing/management experience in technology/software.
• Proven experience with product launch strategies and campaign development.
• Strong messaging and communication skills.
• Proficiency with Hubspot, Intercom, Asana, Figma, and MixPanel or willingness to learn.

What We Offer

• A purpose-led culture with core values: Best Life, One Team, Growth Mindset.
• Flexible PTO policy and quarterly days of disconnect.
• Parental and pet leave options.
• Fitness reimbursements, comprehensive health coverage, and wellness benefits.
• Additional perks and a supportive, inclusive work environment.

Salary range in Canada: $80,000 - $92,000 CAD annually, based on experience and qualifications. Additional compensation options may include bonuses and commissions.

We value diversity and encourage applicants from all backgrounds to apply. ABC is an equal opportunity employer committed to inclusion and diversity.

About ABC

ABC Fitness provides software solutions for the fitness industry, supporting over 41 million members worldwide. Founded in 1981, we serve over 31,000 gyms and health clubs globally. We are part of Thoma Bravo, focusing on innovative software solutions.

If you thrive in a growth-oriented environment and enjoy working with passionate teams, consider joining us!