Senior Portfolio Manager

Kaizen Lab Inc.; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in the cannabis sector is seeking a Senior Portfolio Manager to oversee a diverse portfolio of brands. This role involves developing growth strategies, optimizing brand performance, and ensuring alignment with market trends. The ideal candidate will have extensive experience in brand management and a strong understanding of consumer behavior within the cannabis industry.

Qualifications

• 7+ years of experience in brand management or marketing, preferably in cannabis or CPG.
• Proven track record of managing multiple brands and driving revenue growth.
• Strong knowledge of consumer trends and retail strategies.

Responsibilities

• Develop and execute strategic roadmap for managing cannabis brands.
• Oversee brand positioning, pricing, and marketing strategies.
• Ensure compliance with cannabis regulations across markets.

Skills

Brand Management

Strategic Planning

Market Analysis

Digital Marketing

Leadership

Communication

Education

Bachelor's or Master’s degree in Marketing, Business, Brand Management

Job description

We are seeking a highly skilled and strategic Senior Portfolio Manager to oversee and manage a diverse portfolio of cannabis brands. This individual will be responsible for optimizing brand performance, developing growth strategies, and ensuring brand alignment with market trends and consumer demand.

Key Responsibilities :

Brand Portfolio Strategy & Management

• Develop and execute a strategic roadmap for managing multiple cannabis brands, ensuring market differentiation and profitability.
• Oversee brand positioning, pricing, and marketing strategies across all product formats.
• Align brand strategies with overall company goals, ensuring synergy across the portfolio.
• Conduct in-depth consumer research to understand preferences, behaviors, and purchasing drivers within the cannabis industry.
• Utilize surveys, focus groups, and data analytics to gather insights and identify opportunities for brand differentiation.
• Translate research findings into actionable strategies to enhance brand positioning, messaging, and product development.
• Monitor industry trends, competitive landscape, and market dynamics to inform strategic decision-making.
• Collaborate with sales teams to optimize retail and distribution strategies for each brand.
• Develop promotional strategies, campaigns, and partnerships to drive consumer engagement.
• Work with internal and external teams to ensure product availability, pricing competitiveness, and revenue growth.

Brand Marketing & Consumer Engagement

• Oversee brand messaging and packaging initiatives to enhance consumer awareness.
• Lead communications strategies for all brands; specifically digital and social media strategies to drive brand loyalty and engagement.
• Identify and execute brand collaborations, influencer partnerships, and experiential marketing activations.

Regulatory & Compliance Management

• Ensure all brand marketing and product positioning adhere to cannabis regulations in various markets.
• Work closely with compliance teams to navigate marketing restrictions and labeling guidelines.
• Stay informed about evolving cannabis regulations and industry best practices.

Cross-Functional Leadership

• Collaborate with product development, marketing, sales, and retail teams to execute brand initiatives.
• Provide leadership and mentorship to brand managers and marketing teams.
• Present brand performance reports and strategic recommendations to senior leadership and investors.

Qualifications & Experience :

• Bachelor's or Master’s degree in Marketing, Business, Brand Management, or a related field.
• 7+ years of experience in brand management, portfolio management, or marketing (cannabis, CPG, or luxury / lifestyle brand experience preferred).
• Proven track record of successfully managing multiple brands and driving revenue growth.
• Strong knowledge of consumer trends, digital marketing, and retail strategies.
• Ability to navigate complex regulatory environments and market challenges.
• Excellent analytical, leadership, and communication skills.

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