Senior Portfolio Manager

Kaizen Lab Inc.; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is on the lookout for a Senior Portfolio Manager to lead a dynamic portfolio of cannabis brands. This role involves crafting innovative growth strategies, ensuring brand alignment with market trends, and driving revenue growth across diverse product offerings. The ideal candidate will possess a robust background in brand management, complemented by strong analytical and leadership skills. Join a forward-thinking company that values creativity and strategic insight, where your expertise will directly impact brand performance and consumer engagement in a rapidly evolving market. If you are passionate about brand strategy and consumer insights, this opportunity is perfect for you.

Qualifications

• 7+ years of experience in brand management or marketing.
• Strong knowledge of consumer trends and digital marketing.

Responsibilities

• Develop and execute strategic roadmap for managing cannabis brands.
• Conduct consumer research to identify brand opportunities.
• Collaborate with teams to optimize retail and distribution strategies.

Skills

Brand Management

Strategic Planning

Market Research

Digital Marketing

Analytical Skills

Leadership

Communication

Education

Bachelor's degree in Marketing

Master’s degree in Business

Job description

Overview:

We are seeking a highly skilled and strategic Senior Portfolio Manager to oversee and manage a diverse portfolio of cannabis brands. This individual will be responsible for optimizing brand performance, developing growth strategies, and ensuring brand alignment with market trends and consumer demand.

Key Responsibilities:

Brand Portfolio Strategy & Management

• Develop and execute a strategic roadmap for managing multiple cannabis brands, ensuring market differentiation and profitability.
• Oversee brand positioning, pricing, and marketing strategies across all product formats.
• Align brand strategies with overall company goals, ensuring synergy across the portfolio.

Consumer Research & Market Insights

• Conduct in-depth consumer research to understand preferences, behaviors, and purchasing drivers within the cannabis industry.
• Utilize surveys, focus groups, and data analytics to gather insights and identify opportunities for brand differentiation.
• Translate research findings into actionable strategies to enhance brand positioning, messaging, and product development.
• Monitor industry trends, competitive landscape, and market dynamics to inform strategic decision-making.

Sales & Revenue Growth

• Collaborate with sales teams to optimize retail and distribution strategies for each brand.
• Develop promotional strategies, campaigns, and partnerships to drive consumer engagement.
• Work with internal and external teams to ensure product availability, pricing competitiveness, and revenue growth.

Brand Marketing & Consumer Engagement

• Oversee brand messaging and packaging initiatives to enhance consumer awareness.
• Lead communications strategies for all brands; specifically digital and social media strategies to drive brand loyalty and engagement.
• Identify and execute brand collaborations, influencer partnerships, and experiential marketing activations.

Regulatory & Compliance Management

• Ensure all brand marketing and product positioning adhere to cannabis regulations in various markets.
• Work closely with compliance teams to navigate marketing restrictions and labeling guidelines.
• Stay informed about evolving cannabis regulations and industry best practices.

Cross-Functional Leadership

• Collaborate with product development, marketing, sales, and retail teams to execute brand initiatives.
• Provide leadership and mentorship to brand managers and marketing teams.
• Present brand performance reports and strategic recommendations to senior leadership and investors.

Qualifications & Experience:

• Bachelor's or Master’s degree in Marketing, Business, Brand Management, or a related field.
• 7+ years of experience in brand management, portfolio management, or marketing (cannabis, CPG, or luxury/lifestyle brand experience preferred).
• Proven track record of successfully managing multiple brands and driving revenue growth.
• Strong knowledge of consumer trends, digital marketing, and retail strategies.
• Ability to navigate complex regulatory environments and market challenges.
• Excellent analytical, leadership, and communication skills.