Product Marketing Manager

N-able Technologies Ltd.; Ottawa; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a Product Marketing Manager to join their dynamic team. This role is pivotal in driving growth for their Data Protection products, requiring a blend of marketing expertise and a deep understanding of customer needs. You'll engage in crafting compelling product messages, creating valuable content, and supporting sales strategies, all while collaborating with a diverse team. With a hybrid work model that fosters trust and flexibility, this opportunity promises a rewarding career path where your contributions will truly make an impact.

Benefits

Medical, dental and vision insurance

Generous PTO and observed holidays

Paid Volunteer Days

Pension Plan with company contribution

Employee Stock Purchase Program

Discounted gym access

Fundraising opportunities

Custom learning experience

Qualifications

• 3+ years of experience in IT technology marketing or similar.
• Demonstrated experience influencing cross-functionally to deliver results.

Responsibilities

• Develop compelling product messaging and positioning to drive market growth.
• Create insightful content and conduct customer interviews for case studies.

Skills

IT technology marketing

B2B marketing of SaaS products

Content writing

Problem solving

Superior communication skills

Job description

Why N-able

IT doesn’t get better than this! N-able isn’t just another software company – we’re going places, and we’d love for you to be a part of that journey. With N-ablites in more than 15 countries around the world, you’re adding your unique voice to a diverse team of people who are supporting our customers, and one another. The Way We Work, our hybrid working model based on trust and flexibility, allows you to maximize your contributions while growing your career. Join a team where you can make a difference!

N-able is seeking a Product Marketing Manager to come join us on our exciting journey of growth!

The Product Marketing Manager, Cove is responsible for accelerating growth in the highest growing Data Protection product category at N-able. You will need to become a product expert and go-to person for the Sales and Marketing organizations, with an understanding of the Cove Data Protection and the products that compete with it in the market. You’ll work alongside product management, marketing, demand generation, and sales, PSMs and enablement to drive the understanding of the product messaging and value.

What You'll Do

• Please note this is a hybrid position, therefore office attendance in the Ottawa collaboration hub is required.

• Product Messaging and Positioning – Describe the product in terms of its ability to solve partner problems, address key use cases, and create crisp and compelling messages that drive market acceptance and growth.
• Content Creation – Assist in generating insightful & compelling content (IP, webinars, blogs, e-books and other marketing assets) to influence customers, buyers, industry specialists.
• Customer testimonials and Case studies – Conduct customer interviews to build compelling case studies and testimonials.
• Support product / feature launch – From creating the value proposition to sales enablement material to product data / fact sheets.
• Go-to-Market Strategy – Contribute to reaching revenue attainment and growth for individual products and ongoing marketing activities that impact product performance.
• Customer and Competitive Intelligence – Map customer needs and analyze competitor and alternative offerings in the market, assessing their strengths and weaknesses, and developing a strategy for winning against the competition. Identify and validate urgent, pervasive problems in the market by interviewing customers, recent evaluators and potential buyers.
• Sales Training – Assist in the designing and delivering training content to help salespeople focus on how to sell your product, not how to use it.
• Event and Sales Support – Provide product expertise for tradeshows, webinars and seminars including building compelling presentations. Provide ongoing support for the sales channel.

What You'll Bring

• 3+ years of experience in IT technology marketing, sales, product marketing, or similar.
• Experience with content writing in the IT space.
• Experience with B2B marketing of SaaS products is a plus.
• Execution with a sense of urgency: Demonstrated experience influencing cross-functionally to deliver results that really move the needle.
• Problem solving: Demonstrated experience making sense out of complexity and ambiguity and addressing challenges appropriately.
• Superior communication skills: Be able to clearly communicate the right information at the right time to the right people. Ability to submit writing samples upon request.

Purple Perks

What do we offer you?

• Medical, dental and vision – for employee, partner, and children!
• Generous PTO and observed holidays.
• 2 Paid Volunteer Days per year.
• Pension Plan with company-contribution.
• Employee Stock Purchase Program.
• Discounted gym access at several local facilities.
• Fundraising opportunities as part of our giving program.
• N-ablite Learning – custom learning experience as part of our investment in you.
• The Way We Work – our hybrid working model based on trust and flexibility.

About N-able

At N-able, Inc. (NYSE: NABL), we are a global software company that turns IT possibilities into capabilities. That means we partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate their evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and at the heart of this effort is our network of N-ablites—a global team of extraordinary, diverse creators who are dedicated to making a difference in how our partners do IT.

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