Account Director, Planning

Publicis Groupe; Old Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading media agency in Canada is seeking an Account Director to oversee campaign implementation and lead a team of performance media specialists. The role involves building client relationships, optimizing marketing strategies, and ensuring compliance with financial standards. Ideal candidates will have extensive experience in digital media and strong analytical skills.

Qualifications

• 8+ years of progressive experience in digital and performance media.
• Experience in the financial sector and relevant certifications are advantageous.

Responsibilities

• Lead a team to deliver successful digital and integrated campaigns.
• Build strong relationships with senior clients and streamline processes.
• Mentor team members and support leadership in promoting best practices.

Skills

Business Acumen

Communication

Problem-Solving

Organizational Skills

Analytical Skills

Education

Bachelor’s degree in advertising, marketing, business, communications

Tools

Microsoft Office

Prisma

DDS

Ad Ops

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across Windsor, Toronto, and Montreal offices. We are passionate about Media and Advertising, viewing planning and buying as an art that is best supported by data-driven science.

Our core belief is that human experiences drive impact through tangible results. We aim to understand our clients’ businesses deeply and motivate consumers effectively, designing experiences that foster meaningful actions—Move People, Move Business.

We are part of a well-recognized agency with accolades such as:

• Great Places to Work certified two years in a row
• Ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada, we are committed to diversity, career growth, and fostering a supportive environment that values individual contributions.

Overview

The Account Director will lead client results through data-driven decision-making, overseeing the full cycle of campaign implementation from strategy to execution. You will manage a cross-functional team of performance media specialists to deliver integrated campaigns and serve as the senior client liaison, communicating with senior marketing leaders.

Responsibilities

• Lead a team of performance media specialists to deliver successful digital and integrated campaigns
• Build strong relationships with senior clients to advance projects and understand their business deeply
• Streamline processes for more effective operations
• Continuously optimize campaigns and seek improvements in marketing effectiveness
• Coordinate with teams to plan and execute strategies aligned with client objectives, budgets, and timelines
• Develop innovative strategies and tactical plans for brand and product growth
• Allocate budgets across media channels and create media mix scenarios for effective planning
• Ensure compliance with financial and regulatory standards, overseeing budget pacing and forecasts
• Mentor team members and conduct semi-annual reviews for professional development
• Support leadership in promoting best practices and industry thought leadership

Qualifications

• Bachelor’s degree or diploma in advertising, marketing, business, communications, or related fields
• 8+ years of progressive experience, emphasizing digital and performance media
• Strong business acumen in data-driven marketing environments
• Expertise in online and offline channels: video, programmatic, social media, paid search, TV, radio, OOH
• Ability to communicate complex ideas clearly and concisely
• Excellent written, verbal, and presentation skills
• Proven ability to manage multiple projects with tight deadlines
• Strong organizational, problem-solving skills, and attention to detail
• Eagerness to learn new technologies and adapt to opportunities
• Quantitative and analytical skills, embracing both art and science
• Proficiency in Microsoft Office and familiarity with campaign management tools like Prisma, DDS, Ad Ops
• Experience in the financial sector and certifications such as Facebook Blueprint or Google certifications are advantageous

Additional information

Starcom values diversity and inclusion, creating a vibrant workplace that attracts top talent and sets industry standards. We welcome applications from all qualified individuals and provide accommodations for candidates with disabilities. For questions or requests, please contact our recruiter. We appreciate all applicants’ interest; only selected candidates will be contacted for interviews.