Manager, Marketing Communications

IFG International Financial Group Ltd; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution in Canada is seeking a Manager of Marketing Communications for a 12-month contract in downtown Toronto. This role involves developing marketing strategies for credit cards, managing budgets, and collaborating with various teams to enhance campaign effectiveness. Ideal candidates will have experience in financial services and marketing communications, with a strong focus on performance analytics.

Qualifications

• 1+ years' experience in marketing communications processes.
• 1+ years' experience in financial services, ideally with credit cards.
• Experience managing budgets and producing client-facing communications.

Responsibilities

• Develop and deliver strategic marketing campaigns for credit cards.
• Collaborate with internal teams and external vendors to manage deliverables.
• Oversee creative processes ensuring adherence to brand guidelines.

Skills

Marketing Project Management

Email Marketing

Budget Management

Creative Development

Performance Analytics

Education

Undergraduate degree in Marketing or equivalent experience

Job description

Our client, a Top 5 bank in Canada, is looking to hire a Manager, Marketing Communications for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.

Key Responsibilities :

• Campaign Strategy and Execution : Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
• Stakeholder Collaboration : Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
• Creative Development and Compliance : Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
• Budget Optimization : Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
• Performance Analytics and Reporting : Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
• Competitive Insights Integration : Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement.

Must-Have Skills :

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management).
• 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal.
• Without this experience, it is a steep learning curve. If they have agency experience but no credit card experience, this will work.
• Email marketing experience producing client-facing communications.
• Experience managing budgets (ensuring all costs come into estimate).
• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have :

• 3+ years of experience working with an agency on creative.
• Copywriting experience / familiarity
• Strong Nice to Have.
• Understanding of how emails are created from a technical perspective.

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to [e-mail].