Lifecycle Marketing Manager

eBay; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in ecommerce is seeking a Lifecycle Marketing Manager to join their Product Marketing team. This role focuses on developing customer lifecycle strategies to enhance engagement and retention. The ideal candidate will have a strong marketing background and experience in creating effective communication programs across various channels.

Qualifications

• 4 years of experience in lifecycle marketing or CRM.
• Proven experience in executing successful lifecycle communication programs.
• Analytical mindset with the ability to interpret data.

Responsibilities

• Develop comprehensive customer lifecycle strategies.
• Create and execute multi-channel communication programs.
• Monitor and analyze campaign performance data.

Skills

Customer Segmentation

Data Analysis

Communication

Marketing Automation

Education

Bachelor's degree in Marketing

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team and Role

eBay is seeking a talented lifecycle marketing manager to join the Product Marketing team focused on the Advertising business.

The Lifecycle Marketing Manager will be responsible for developing and executing customer lifecycle marketing strategies that drive engagement, retention, and increase customer lifetime value. This role will focus on creating and optimizing communications across various channels to guide customers through each stage of their journey. The ideal candidate is a highly creative, data-driven marketer with a passion for understanding customer behavior and delivering personalized experiences.

What you will accomplish:

1. Develop comprehensive customer lifecycle strategies to optimize engagement, retention, and customer lifetime value.
2. Map the customer journey and identify key touchpoints for communication.
3. Define target audiences and segmentation strategies to personalize messaging.
4. Create and execute multi-channel communication programs, including email, in-app messages, and other relevant channels.
5. Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.
6. Monitor and analyze campaign performance data to identify areas for improvement.
7. Conduct A/B tests to optimize messaging, timing, and segmentation strategies.
8. Use data-driven insights to refine lifecycle communication strategies and improve results.

What you will bring:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 4 years of experience in lifecycle marketing, CRM, or a related field.
3. Proven experience in creating and executing successful lifecycle communication programs.
4. Strong understanding of customer segmentation, journey mapping, and marketing automation.
5. Excellent writing, communication, and interpersonal skills.
6. Analytical mindset with the ability to interpret data and drive actionable insights.
7. Ability to work independently and as part of a team in a fast-paced environment.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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