Director, Marketing

Seneca College; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Seneca College seeks a Director of Marketing - International to shape its global marketing strategy. This role involves driving international student recruitment and enhancing brand equity through innovative strategies. The ideal candidate will have extensive experience in marketing leadership and a passion for fostering student success.

Qualifications

• 8+ years leading international marketing strategy.
• Experience with funnel management and conversion.

Responsibilities

• Develop strategic marketing and recruitment strategies.
• Build brand awareness in global markets.
• Provide leadership and mentorship to marketing team.

Skills

Leadership

Communication

Brand Management

Strategic Thinking

Marketing Strategy

Education

Degree in Marketing

Job description

Position Summary

If you thrive on developing international marketing growth strategies that also build brand strength and resonate with markets around the globe, then we need you.

The Director of Marketing - International , plays a pivotal role in shaping Seneca’s marketing strategy in global and onshore markets. As a dynamic and strategic thinker, you’ll be responsible for driving international student marketing, recruitment and conversion strategies as well as enhancing global brand equity. You’ll also develop international marketing strategies for a diverse range of cross-institutional initiatives and partnerships.

Join our dynamic team and you’ll work alongside a passionate group of leaders at Seneca dedicated to student success. Our innovative and supportive culture empowers you to think big, think creatively and think strategically.

Seneca’s Strategic Plan, The Next , is committed to offering students a unique polytechnic experience and getting them career- and world-ready. And one way we’re focusing on doing that well is by evolving our international brand to meaningfully connect with prospective and current students – and with our many other audiences including graduates, agents, partners, employers and more.

What You’ll Do in This Role

• Drive enrolment: Develop strategic marketing, recruitment and conversion strategies that optimize enrolment funnel management
• Evolve our brand: Build brand awareness and strength in global and onshore markets and ensure brand consistency at every touchpoint
• Strategize and innovate: Craft integrated marketing strategies for global and nuanced target audiences that are data-driven, segmented and multi-channel
• Lead and inspire: Provide leadership and mentorship to a team of marketing experts and inspire brand advocacy and ambassadors across teams
• Collaborate: Create and cultivate strong relationships with internal subject matter experts and external stakeholders to foster strategic alignment and champion the brand

Your Story & Skills

What You Bring to Seneca

You are a global marketer with a talent for bridging strategy and results. You thrive on the challenge of driving international growth through innovative conversion and funnel management techniques. You understand the art and science of attracting students from diverse global markets and nurturing them through every stage of the enrolment journey to choose Seneca.

To help us get there, we’re looking for someone who:

• Understands and thrives on the complexities of enrolment funnel management – how we attract and convert students is a differentiator
• Is an enthusiastic brand champion who appreciates that every detail matters when creating best-in-class consumer experiences
• Respects deep consumer insight and knows how to bring that to strategy
• Has a proven track record of leading multi-channel strategies, globally, that serve the big picture experience and drive growth
• Operates at different levels – from 10,000 feet strategic to immersed in the details
• Is inventive, always looking at what’s possible, pushing for new and innovative ways to enhance and evolve our international marketing strategies
• Works extremely well with people and is an excellent communicator

We have the following qualifications in mind – if you’re missing any, we hope that won’t stop you from applying if this job sounds right up your alley.

• You have a degree in marketing or a similar field of study, or a combination of education, training and experience
• You’ve been leading international marketing strategy for years – ideally, 8+ and have experience with funnel management and conversion to drive targets
• You’re an experienced leader with a commitment to team development and mentorship

We know this is a big ask, but we also know that great people achieve great things. At Seneca, we provide the opportunity—you bring the passion. Let’s see what we can accomplish together.