Digital Marketing Director

Think Research; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading company in healthcare technology is seeking a Digital Marketing Director to spearhead digital marketing strategies. This role involves engaging B2C and B2B audiences, optimizing website performance, and leading a talented marketing team. The ideal candidate has extensive experience in digital marketing, strong project management skills, and a passion for data-driven results. Join us to make a meaningful impact in healthcare technology while enjoying a fully remote work environment and comprehensive benefits.

Benefits

Fully remote work environment

Four weeks paid vacation plus six personal days

Comprehensive benefits covered by employer

Growth opportunities with supportive leadership

Qualifications

• Minimum 8 years of digital marketing experience, including B2C and B2B strategies.
• At least 3 years in a leadership role managing teams.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and execute digital campaigns across paid media platforms.
• Lead, mentor, and develop the digital marketing team.

Skills

Digital Marketing

Data Analysis

Project Management

SEO

Communication

Tools

Salesforce Marketing Cloud

Google Ads

Meta

LinkedIn

Zapier

Google Analytics

Job description

Join to apply for the Digital Marketing Director role at Think Research.

The Company
Think Research is an industry leader in delivering knowledge-based digital health software solutions. Our mission is to organize the world’s health knowledge so everyone gets the best care. We create cutting-edge, evidence-based healthcare technology solutions that support the clinical decision-making process, standardize care, and improve patient outcomes. For over a decade, our cloud-based, EMR-agnostic digital tools have empowered clinicians around the world and positively impacted millions of patients across the continuum of care—including primary physician care, acute care hospitals, surgical suites, as well as community and seniors care. We are proud to serve as a trusted health system partner to a rapidly growing, global client base spanning five continents, over 13,000 healthcare facilities, and a clinical audience of more than 300,000 doctors, nurses, and pharmacists. If you are passionate about technology and improving patient care, this is the role for you.

Role Overview
We are seeking an experienced and visionary Digital Marketing Director to lead our digital marketing strategy and execution. This role will shape how we engage B2C and B2B audiences through digital channels. You will lead a talented team focused on website optimization, executing high-performing campaigns, and driving engagement across paid media and marketing automation platforms. The ideal candidate has strong expertise in Salesforce Marketing Cloud, Google Ads, Meta, and LinkedIn, thrives in a fast-paced environment, is data-driven, and passionate about creating growth-driven experiences.

Key Responsibilities

1. Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and lead generation for both B2C and B2B audiences.
2. Oversee website performance, user experience, and optimization across the company’s digital assets.
3. Manage and execute digital campaigns across paid media platforms such as Google Ads, Meta, and LinkedIn.
4. Design and implement automated marketing journeys using Salesforce Marketing Cloud to support lifecycle marketing, lead nurturing, and member engagement.
5. Set KPIs, monitor performance data, analyze results, and optimize campaigns accordingly.
6. Lead, mentor, and develop the digital marketing team to ensure high performance and growth.
7. Manage relationships with agencies and vendors to scale campaigns and foster innovation.
8. Collaborate with content, product, sales, and IT teams to align digital initiatives with business objectives.

Qualifications

• Minimum 8 years of digital marketing experience, including B2C and B2B strategies.
• At least 3 years in a leadership role managing teams.
• Experience in media or online publishing is preferred.
• Proficiency with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and automation tools like Zapier, Postman, webhooks.
• Strong project management skills and familiarity with tools like Smartsheet.
• Expertise in managing paid media campaigns across Google, Meta, and LinkedIn.
• Solid understanding of website optimization, SEO, WordPress, Elementor, and analytics tools such as Google Analytics and Looker Studio.
• Experience working with external agencies and vendors.
• Results-oriented with strong analytical, reporting, and communication skills.
• Healthcare or professional audience marketing experience is a plus.
• Experience in regulated industries is advantageous.

Why Us

• Fully remote work environment.
• Four weeks paid vacation plus six personal days.
• Comprehensive benefits covered by employer.
• Opportunity to make a meaningful impact in healthcare technology.
• Growth opportunities with supportive leadership.
• Core values include teamwork, integrity, innovation, impact, and continuous learning—are they aligned with yours?

This is an immediate, current opening in our Marketing department. Qualified candidates will be contacted for an interview.

Our Commitment to Diversity, Equity, Inclusion & Belonging

Think Research is an equal opportunity employer committed to creating a diverse, inclusive workplace free of discrimination and harassment. We provide accommodations for individuals with disabilities and are happy to work with you to meet your needs.