Manager, Digital Marketing

Magnet Forensics; Ontario; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in digital investigative software is seeking a Manager, Digital Marketing. This role involves developing and executing digital marketing strategies, managing a team, and analyzing campaign performance to drive demand and conversion. The ideal candidate will possess strong analytical skills and a proven track record in digital marketing.

Qualifications

• 5+ years of digital marketing experience.
• 1-2 years of management experience.

Responsibilities

• Develop comprehensive, data-driven digital marketing plans.
• Lead all digital marketing initiatives, focusing on account-based marketing.
• Analyze campaign performance and report results to stakeholders.

Skills

Analytical

Problem-Solving

Communication

Education

University degree in Marketing

Job description

Who We Are; What We Do; Where we’re Going

Magnet Forensics is a global leader in digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and other IoT devices. We innovate continually to provide our customers with advanced tools to protect their organizations and communities.

In partnership with Grayshift, we have unified as Magnet Forensics to accelerate innovation and transform digital investigations. Our comprehensive DFIR solutions encompass mobile, cloud, and computer forensics, including access to modern digital devices lawfully with our renowned product suite. Our focus remains on innovation and support for the DFIR community. Our journey is ongoing, and today’s position is just the beginning of tomorrow’s growth.

Your Role

The Manager, Digital Marketing, is a key member of the demand generation team responsible for developing, planning, and executing the overall digital marketing strategy. This role manages a team of digital experts and oversees various digital channels, emphasizing campaign measurement through KPIs and revenue impact. Your leadership will help drive demand and lead conversion, contributing directly to our sales pipeline.

What You Will Accomplish

1. Develop comprehensive, data-driven digital marketing plans across multiple channels to generate demand, convert qualified leads, and build a measurable sales pipeline.
2. Lead all digital marketing initiatives, focusing on account-based marketing, paid media campaigns, and SEO optimization.
3. Manage the Magnet Forensics website, understanding the customer journey for various products, and optimize content and landing pages for lead conversion.
4. Analyze campaign performance, including analytics and attribution models, to inform strategy and report results to stakeholders.
5. Present performance insights to the marketing team and senior management.
6. Manage a high-performing digital marketing team and collaborate cross-functionally as the internal SME, keeping stakeholders informed of campaign results.
7. Plan and oversee the digital marketing budget to ensure efficiency and effectiveness.

What We Are Looking For

We seek a candidate who meets most, but not necessarily all, of the following criteria. We value skills and experience that demonstrate potential for success, and we are committed to your development:

• University degree in Marketing and/or Communications
• 5+ years of digital marketing experience
• 1-2 years of management experience
• Proven experience managing digital projects end-to-end
• Results-oriented with experience measuring campaign success
• Strong analytical, problem-solving, and attention to detail skills
• Excellent written and verbal communication and collaboration skills

The Most Important Thing

We are looking for candidates who can demonstrate Magnet's core values:

• CARE – We care about each other and our mission to make a difference.
• OWN – We are accountable for results, acting with integrity, empathy, and respect.
• DEDICATE – We are committed to meeting our customers' needs and supporting their mission.
• EVOLVE – We continuously innovate and improve our ways of working.