Marketing and Communications Manager

Heritage Park Historical Village; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

Heritage Park Historical Village seeks a Marketing and Communications Manager to lead strategic marketing initiatives, enhance brand visibility, and foster a positive workplace culture. The role involves developing marketing strategies, managing media relations, and ensuring effective communication across departments. The ideal candidate will have a strong background in marketing and public relations, with a proven track record of successful campaigns and excellent leadership skills.

Benefits

Comprehensive Benefits package

Generous paid time off

Free entrance to the Park

Employee discounts

Qualifications

• Minimum five years’ experience in marketing/communications.
• Experience in a formal management marketing role.
• Proficiency in digital marketing tools.

Responsibilities

• Execute comprehensive marketing strategies and KPIs.
• Develop and implement integrated marketing strategies.
• Manage media relations and coordinate interviews.

Skills

Strategic Thinking

Analytical Skills

Excellent Writing

Interpersonal Skills

Education

Bachelor's degree in public relations

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe

Canva

Job description

• Comprehensive Benefits package includes Extended Health Care, Dental Benefits, Basic Life Insurance, Accidental Death and Dismemberment, Short-Term and Long-Term Disability, and Employee and Family Assistant Program (EFAP)
• Generous paid time off, including Vacation days, Sick Time
• Working in a beautiful park setting.
• Free entrance to the Park, including to our many public special events.
• Employee discounts on food and retail items and free parking.

Who We Are :

Heritage Park is Canada's largest living history museum and offers visitors a chance to experience life in Western Canada from the 1860s to the early 1950s. The Park features historical buildings, costumed interpreters, working antiques, and various exhibits that provide insight into the region's past.

Job Overview :

The Marketing and Communications Manager role involves strategic leadership in marketing, communications, and public relations for Heritage Park, focusing on developing and executing comprehensive marketing strategies that align with the organization's vision. Responsibilities include assisting with budgets, creating engaging content across various platforms, overseeing media relations, and fostering team development. The position also emphasizes organizational excellence, promoting a positive workplace culture while ensuring effective communication and collaboration across departments.

Responsibilities : Strategic Leadership

• Work with the Director of Marketing and Communications to execute comprehensive marketing strategies and key performance indicators that drive organizational change and align with the company’s vision, mission, and values
• Evaluate emerging trends and impacts to business operations and adjust marketing strategies accordingly
• Assist in managing the communications and marketing budget, ensuring cost-effective spending and tracking ROI for campaigns

Marketing

• Develop and implement integrated marketing and communications strategies to promote the Park’s events, exhibitions, and programs, driving visitor attendance and engagement
• Plan and execute omnichannel marketing campaigns, including digital, social media, print, and traditional advertising, ensuring consistency in messaging and brand identity
• Oversee the creation of compelling content for a variety of platforms, including social media, website, email newsletters, press releases, and promotional materials
• Develop and implement social media strategies to increase brand visibility, grow audience engagement, and drive traffic to the organization's digital platforms
• Collaborate with internal teams to promote special events, programs, and community outreach initiatives, ensuring effective communication with the public and key stakeholders
• Monitor and respond to audience comments, messages, and inquiries on social media platforms in a timely and engaging manner
• Monitor and analyze campaign performance using metrics and analytics, providing actionable insights and recommendations to optimize future strategies

Communications

• Develop and implement strategic communication plans that align with organizational goals and enhance brand visibility
• Create compelling content for various platforms, including website, social media channels, and newsletters
• Supervise the production of annual reports, multimedia content, including videos, podcasts, and blogs, to engage target audiences effectively, ensuring consistency in messaging and branding across all communication channels
• Guide direct reports in creating impactful content and digital outreach
• Collaborate across departments to support communication initiatives and publications (e.g., Interpretation, Finance, Fund Development, People & Culture, Business Development)
• Manage and maintain Park's 30–90-day content calendar
• Work with Director of Marketing and Communications and the senior leadership team to strengthen employee engagement activities

Public and Media Relations

• Manage media relations, including responding to inquiries, drafting press releases, and coordinating interviews with organizational spokespeople
• Act as the primary media spokesperson, representing us at media conferences and events
• Develop and maintain relationships with journalists, editors, bloggers, and influencers to increase media coverage and amplify messaging
• Plan and execute media events, press conferences, and tours to promote organizational initiatives and milestones
• Monitor media coverage, prepare reports on impressions and sentiment, and track results of tourism media familiarization tours
• Collaborate with internal stakeholders to develop key messages and talking points for media engagements
• Work closely with Tourism Calgary and Travel Alberta to leverage media opportunities
• Serve as a key spokesperson during crises, ensuring timely and effective communication to stakeholders
• Develop crisis communication plans and protocols to manage and mitigate reputational risks
• Lead by example by providing day-to-day support to direct reports to enhance expertise and professional growth
• Foster a collaborative working environment by communicating clearly, delegating responsibilities, and recognizing team contributions
• Mentor and support Digital Engagement Specialist, Marketing and Content Specialist, and Social Media Coordinator in their professional development, offering guidance and opportunities for growth within the organization
• Conduct regular check-ins and provide feedback to ensure that direct reports are meeting performance expectations and achieving objectives
• Assess areas for development and provide open and respectful feedback in a timely fashion
• Work with direct reports to create annual SMART goals and track and ensure regular communication for on-time goal delivery and completion
• Analyze current processes and procedures and provide recommendations for process improvements, internal procedure changes and best practice applications to the Director of Marketing and Communications

Organizational Excellence and Wellbeing

• Contribute to inspiring and immersive experiences at the Park through your roles and responsibilities by engaging in Heritage Park initiatives that align with the overall mission and vision of the Park
• Demonstrate commitment to workplace health and safety by complying with Heritage Park's Health, Safety and Environment Management System (HSEMS), following safe work practices, reporting work-related incidents, injuries and hazards, participating in employer training, and adhering policies including the Code of Conduct and the Workplace Violence and Harassment Policy
• Actively support a positive work environment through creating an atmosphere of inclusion, engagement and fulfillment in line with Heritage Park values
• Demonstrate responsible stewardship of our people, collections and financial assets by ensuring that they are handled with integrity, sustainability, and a focus on long-term benefits for the organization and its stakeholders

Required Qualifications :

• Bachelor's degree in public relations, Communications, Journalism, Marketing, or related field is required
• Minimum five (5) years’ prior experience in marketing / communications and public relations / media relations, preferably in a managerial role
• Minimum two (2) years' experience in a formal management marketing role including budget and people management (recruitment, training, coaching and performance management)
• Demonstrated knowledge and experience in creation and execution of content strategies for digital and traditional channels
• Proven track record of gathering, analyzing, and interpreting market data to inform business decisions
• Demonstrated success in media placements and PR campaigns
• Strong relationships with media contacts across various platforms (print, broadcast, online, digital)
• Excellent writing and editing skills, with experience in crafting press releases, speeches, and other PR materials
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines
• Strategic thinker with analytical skills and the ability to translate data into actionable insights
• Experience in crisis communications and reputation management is an asset
• Proficiency in digital marketing tools, graphic design tools (Adobe, Canva etc.) and social media platforms
• Proficiency in marketing analysis including Google Analytics
• Demonstrated strong interpersonal and communication skills in a client-faced setting
• All successful candidates (over the age of 18) will be required to go through Police Information Check as a condition of employment.