E-Commerce Lead at Groupe Pierre Fabre

Groupe Pierre Fabre; Brossard; On-site; CAD 70,000 - 100,000; Full time

Job summary

Laboratoires Pierre Fabre recherche un responsable e-commerce afin de conduire l’accélération et la croissance du canal pour le marché Canada. Vous piloterez les comptes e-retailers, définirez la stratégie eCommerce et le P&L, tout en assurant une visibilité optimale des marques et une activation digitale efficace.

Le poste requiert 3–5 ans d’expérience en commerce, une expertise en eRetail, et une capacité à collaborer avec les équipes Marketing, Commercial et Media pour stimuler la croissance

Qualifications

• 3–5 ans d’expérience dans le commerce commercial/Ventes/KAM/Trade Marketing
• Expérience en eCommerce / eRetail account management (2–4 ans)
• Connaissance des JBPs / eJBPs et prévisions promo
• Compréhension du FMCG/Health/Beauty est un plus

Responsibilities

• Gérer les comptes e-retailers assignés et le P&L associée.
• Élaborer et négocier les JBPs et plans d’action avec les enseignes.
• Planifier les promotions et l’assortiment; assurer la visibilité des produits et le contenu PDP.
• Collaborer avec les Activation eRetail et Media pour optimiser le contenu, les activations et le ROI.

Skills

Gestion de comptes

Négociation

P&L management

Promo planning

Optimisation PDP

Education

Baccalauréat en commerce, marketing ou équivalent

Master/MBA ou certifications en e-commerce/digital marketing

Tools

eStoreCheck

Helium10

Stackline

SimilarWeb

Job description

Full time

Brossard, QC, CA

Qui sommes‑nous ?

Nous sommes les Laboratoires Pierre Fabre, leader mondial qui allie expertise pharmaceutique et dermo-cosmétique pour accompagner les consommateurs et les patients à chaque étape de leur parcours de soins. Notre portefeuille compte plusieurs franchises médicales et marques internationales dont Eau thermale Avène, Ducray, A-Derma, Klorane, René Furterer et Pierre Fabre Oral Care. En nous rejoignant, vous intégrez une entreprise riche de sens, où la dimension humaine est essentielle. Vous devenez acteur du "We Care Movement", un mouvement qui valorise l'excellence et l'innovation au sein d'équipes passionnées. Ensemble, nous repoussons les limites de la science pour unir santé et beauté au bénéfice de tous, car à chaque fois que nous prenons soin d’une seule personne, nous rendons le monde meilleur. Présents dans 120 pays et une équipe de plus de 10 000 collaborateurs, nous sommes fiers de créer un impact scientifique et humain, aujourd'hui et demain! Si prendre soin est au cœur de vos valeurs, rejoignez les Laboratoires Pierre Fabre et devenez un acteur clé du "We Care Movement".

Your mission

GENERAL RESPONSIBILITIES Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers).

Define and execute the market eCommerce strategy in alignment with market priorities and global eCommerce strategy.

Be accountable for the eCommerce P&L and e-comm market share performance for the market including: Business growth Digital shelf excellence Superior online visibility for our brands

Main Responsibilities

• 1. Account Ownership & P&L Own the relationship and commercial performance (P&L) of assigned e-retailers. Build and negotiate eJBPs (joint business plans) with top e-retailers, ensuring: Clear growth objectives Margin and profitability targets Investment and activation plans Ensure pricing consistency, ROI, and competitiveness across partners.
• 2. Strategy & Business Acceleration (Account Level) Drive commercial growth of the brand portfolio at assigned e-retailers by: Maximizing sell‑out performance Delivering account‑specific growth strategies Build eJBPs for the assigned e-retailers and with the KAM (if in omnichannel structures) to ensure strong collaboration between: Commercial Marketing Media Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers). Define and execute the market e-commerce strategy aligned with: Market business priorities Global / regional e-commerce strategy Lead the market’s e-commerce acceleration across: ePharmacies Pure players Marketplaces Omnichannel retailers Act as the e-commerce voice in market leadership discussions, representing: Channel strategy Digital shelf priorities Retail media & activation needs Be accountable for the e-commerce P&L for the market, including: Revenue and profit delivery ROI and profitability tracking Review and approve retailer activation plans proposed by eKAMs and/or KAMs. Responsible for delivering e-commerce market share growth in the market Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer potential) to improve e-commerce performance
• 3. Promo & Commercial Planning Manage sell‑in forecasts, promo planning, and profitability tracking for assigned accounts. Propose promo plans and media activations to the Ecommerce Head or Commercial Director for approval. Ensure proper assortment & portfolio management: Hero SKUs and key innovations are listed, visible and supported.
• 4. Collaboration with eRetail Activation & Digital Shelf Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist Collaborate with the e-retail Activation Specialist & Media Specialist on: Content and PDP optimization (images, titles, descriptions, A+ content) Retail media priorities Digital shelf improvement plan for the account Work hand-in-hand with e-retail Activation to align content, promotions and activations with account priorities. Partner with the Media Specialist and e-retail Activation to ensure Digital Shelf Excellence on assigned accounts through the CARS framework.
• 5. Retail Media & 360° Integration Collaborate with the Media Specialist to: Plan and execute retail media activations (display, search, onsite placements) aligned with eJBPs. Integrate retail media into 360° brand campaigns. Support optimization of media budgets by identifying high-performing placements, keywords and partners.
• 6. Data Tracking & Performance Insights Leverage dashboards and analytics tools (e.g. Flywheel, eStore , Stackline, SimilarWeb) to: Track performance and KPIs Identify issues and opportunities Report performance, insights, and opportunities to commercial and marketing teams. Track competitive actions on assigned e-Retailers and propose responsive actions.

Education

Bachelor’s degree in Business, Marketing, Digital Commerce or similar Master’s / MBA and eCommerce or digital marketing certifications are a plus

Experience

• 3-5 years in commercial / sales / KAM / trade marketing roles
• Minimum 2–4 years in eCommerce / eRetail account management
• Experience with: Managing or co-managing account P&L / budgets Building or executing JBPs / eJBPs Promo planning, sell-in forecasts, ROI tracking Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Skills

• Commercial & eRetail Strong account management and negotiation skills Knowledge of pricing, promo mechanics, assortment, trade terms Ability to manage sell-in, sell-out and basic profitability Digital & Media Understanding of digital shelf (content, availability, ratings & reviews, search) Experience with PDP optimization and hero SKU visibility Basic understanding of retail media (sponsored products, search, display) Data & Tools Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar) Strong Excel; good PowerPoint for reporting and storytelling Able to interpret KPIs and turn them into concrete actions

Languages

Fluent English & French Local market language (mandatory)

Competencies & Behaviours

Strong ownership mindset (treats accounts like a business) Data-driven, analytical, and detail-oriented Proactive, solution-focused, and execution-strong Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance Clear, structured communicator, comfortable with regular performance reporting Leadership Model Competencies COMMIT TO THE VISION: I implement the Group's strategy. ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient. COLLABORATE: I collaborate within and outside my team. IMPROVE EVERY DAY: I am determined to learn and progress constantly. BE CREATIVE: I innovate for the benefit of customers. BE AMBITIOUS: I strive to exceed my goals. GIVE FEEDBACK: I give constructive feedback for collective success.

Qui êtes‑vous ?

La première richesse des Laboratoires Pierre Fabre, sont les femmes et les hommes qui les composent disait M. Pierre Fabre. Fiers de cet héritage, et convaincus que la diversité des parcours, des expériences et des identités renforce notre performance collective, nous nous engageons à promouvoir l’égalité des chances et à garantir un environnement inclusif pour tous. Dans le respect des lois en vigueur, toutes les candidatures sont étudiées avec la même attention, sans distinction d’origine, de sexe, d’âge, de situation de handicap, d’orientation sexuelle, d’identité de genre, de croyances ou de toute autre caractéristique protégée par la loi.

The above job description is subject to changes imposed by the natural evolution of the position, whether due to new techniques, discoveries, training, use of new tools, etc.; For this reason, the employee accepts that these changes may occur, and that instructions may be given by the company verbally or in writing, at its discretion. The employee must comply with these instructions diligently, as they are integrated into the duties to be performed in their job. Increase turnover, margins and awareness for the brand or franchise, as well as long-term partnerships and trade relations with major national or regional accounts, while complying with ethical rules and the defined strategy.