E-commerce Analytics and Reporting Specialist

Placements24; Kimberley; Hybrid; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Performance-based bonuses

Comprehensive health and retirement —m

Professional development

Access to analytics tools

Collaborative remote team

Job summary

Placements24 is seeking an E-commerce Analytics and Reporting Specialist for a remote role with a prominent online retailer. You will translate complex data into actionable insights, track KPIs across sales, marketing, site traffic and customer behavior, and build automated dashboards using Tableau, Power BI, GA, or Data Studio.

The ideal candidate has a Bachelor's degree in a quantitative field, at least 3 years in data analysis within e-commerce or digital marketing, strong SQL and data

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum 3 years of data analysis experience in e-commerce or digital marketing.
• Proficiency in web analytics platforms (Google Analytics, Adobe Analytics).
• Strong data visualization skills with Tableau/Power BI/Data Studio.
• Experience with SQL for data extraction is desirable.
• Excellent analytical and communication skills.

Responsibilities

• Track and report on e-commerce KPIs across sales, marketing, site traffic and customer behavior.
• Develop automated dashboards and reports using GA, Data Studio, Tableau, or Power BI.
• Analyze website traffic, user journeys, and conversion funnels.
• Provide insights on customer segmentation and lifetime value.
• Collaborate with marketing, sales and product to fulfill data needs.
• Ensure data accuracy and consistency across reporting.
• Stay updated on analytics tools and e-commerce trends.

Education

Bachelor's degree in Statistics, Mathematics, Economics, Data Science, Business, or related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

SQL

Job description

About the Role

Our client, a prominent online retailer, is seeking a meticulous and analytical E-commerce Analytics and Reporting Specialist to join their remote team. This role is vital for translating complex data into actionable insights that drive strategic decision-making and optimize e-commerce performance. You will be responsible for tracking key performance indicators (KPIs), developing insightful reports, and identifying trends across various aspects of the business, including sales, marketing, website traffic, and customer behavior. The ideal candidate possesses a strong command of data analysis tools, a deep understanding of e-commerce metrics, and the ability to communicate findings clearly and effectively. This is a remote position, offering the flexibility to work from anywhere while contributing to a dynamic e-commerce organization.

Key Responsibilities

• Track, analyze, and report on key e-commerce performance indicators (KPIs) across sales, marketing, website, and customer behavior.
• Develop and maintain automated dashboards and reports using tools like Google Analytics, Google Data Studio, Tableau, or Power BI.
• Analyze website traffic patterns, user journeys, and conversion funnels to identify opportunities for improvement.
• Provide insights into customer segmentation, lifetime value, and purchasing behavior.
• Collaborate with marketing, sales, and product teams to understand their data needs and provide relevant analysis.
• Identify trends, anomalies, and opportunities within the data and translate them into actionable business recommendations.
• Conduct ad-hoc analysis to support strategic initiatives and business questions.
• Ensure data accuracy, integrity, and consistency across all reporting.
• Stay up-to-date with the latest analytics tools, techniques, and e-commerce trends.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Data Science, Business, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within an e-commerce or digital marketing context.
• Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Experience with SQL for data extraction and manipulation is highly desirable.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Ability to interpret complex data and translate it into clear, concise, and actionable insights.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Familiarity with A/B testing and conversion rate optimization concepts is a plus.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.

Benefits

• Fully remote work arrangement, offering excellent flexibility and work-life balance.
• Competitive salary based on experience and qualifications.
• Performance-based bonuses.
• Comprehensive health and retirement benefits.
• Opportunities for professional development, including advanced training in analytics and data science.
• Work with a talented team on impactful data-driven projects.
• Access to state-of-the-art analytics tools and technologies.
• Supportive and collaborative remote work environment.