District Sales Manager, Business Development Multi-Family Builder Sales (526)

Trail Appliances Ltd.; Surrey; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Extended health benefits

PPE allowance

Generous employee discounts

Career development opportunities

Employee recognition program

Company events

Job summary

Trail Appliances Ltd. is seeking a District Sales Manager, Business Development to lead and expand our Multi-Family Builder Sales team across BC.

Reporting to the Director of Multi-Family Sales, you will oversee performance, drive disciplined sales execution, and partner across departments to deliver exceptional client experiences and ambitious business goals. You will combine hands-on leadership with structured processes, coaching, and data-driven decisions to grow market share, manage budgets,

Qualifications

• Experience managing and coaching sales teams in residential construction or complex B2B environments.
• Strong leadership and performance management capabilities with a track record of delivering results through teams.
• Experience implementing structured sales processes and driving discipline.
• Strong business acumen with analytical and decision-making skills.
• Experience with CRM systems, reporting, and forecasting tools.
• Excellent communication, organizational, and interpersonal skills.

Responsibilities

• Lead and drive business development for a team of Builder KAMs, setting clear expectations for performance, accountability, and service excellence.
• Create and implement standardized sales processes, workflows, and best practices across the region.
• Conduct quarterly sales reviews with each KAM and lead bi-annual supplier learning sessions.
• Manage and elevate team performance through coaching, one-on-ones, performance reviews, and development plans.
• Analyze sales activity, pipeline health, margins, and forecasting accuracy, leading quarterly business reviews to drive accountability and results.
• Partner with the Director of Multi Family Builder Sales on recruitment, onboarding, training, and retention initiatives.
• Drive consistent ERP usage and data integrity for accurate reporting and decision-making.
• Oversee quoting, pricing, and contract execution to ensure accuracy, consistency, and profitability.
• Manage expense budgets aligned to strategic market opportunities.
• Resolve escalated client, operational, and credit-related issues.
• Collaborate cross-functionally to ensure seamless project execution.
• Co-facilitate the annual sales meeting and support regional sales planning.
• Execute the Strategic Annual Sales Plan.

Skills

Sales leadership

Coaching

CRM proficiency

Forecasting

Cross-functional leadership

Education

Post-secondary education in business or related field

Tools

CRM systems

Job description

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC’s major markets. Join our team of trailblazers!

Our core values:

Integrity – We do what’s right, even when no one is looking.

Improvement – We do it well. Then we do it better.

Caring – We put ourselves in others’ shoes.

Authenticity – We like people, not pretense.

Determination – We kick down walls.

Are you a strategic leader with a passion for building strong teams and driving growth? Do you thrive in fast-paced environments where collaboration and execution matter? Trail Appliances is looking for a District Sales Manager, Business Development to lead and expand our Multi-Family Builder Sales team across BC.

Reporting directly to the Director of Multi-Family Sales, you’ll combine hands-on leadership with disciplined sales execution—overseeing team performance, implementing structured processes, and partnering across departments to deliver exceptional client experiences and achieve ambitious business goals.

We’re looking for a driven, results-focused leader who brings energy and accountability to your team. You balance a strong competitive edge with a professional, approachable style, building trust and collaboration across teams.

You motivate others, remove obstacles, and keep deals moving forward. With a background in high-performance environments and a proven track record in sales, you’re ready to lead and develop a successful, high-performing team.

As the District Sales Manager, Multi Family Builder Business Development, you will

• Lead and drive business development for a team of Builder KAMs, setting clear expectations for performance, accountability, and service excellence
• Create and implement standardized sales processes, workflows, and best practices across the region
• Conduct quarterly sales reviews with each KAM and lead bi-annual supplier learning sessions
• Manage and elevate team performance through coaching, one-on-ones, performance reviews, and development plans
• Analyze sales activity, pipeline health, margins, and forecasting accuracy, leading quarterly business reviews to drive accountability and results
• Partner with the Director of Multi Family Builder Sales on recruitment, onboarding, training, and retention initiatives
• Drive consistent ERP usage and data integrity for accurate reporting and decision-making
• Oversee quoting, pricing, and contract execution to ensure accuracy, consistency, and profitability
• Manage expense budgets aligned to strategic market opportunities
• Resolve escalated client, operational, and credit-related issues
• Collaborate cross-functionally to ensure seamless project execution
• Co-facilitate the annual sales meeting and support regional sales planning
• Execute the Strategic Annual Sales Plan

To be successful in this role, you have

• Proven experience managing and coaching sales teams in residential construction or complex B2B environments
• Strong leadership and performance management capabilities with a track record of delivering results through teams
• Experience implementing structured sales processes and driving discipline
• Strong business acumen with analytical and decision-making skills
• Experience with CRM systems, reporting, and forecasting tools
• Excellent communication, organizational, and interpersonal skills
• Ability to manage multiple priorities and deliver under deadlines
• A true hunger for success: not only loves to win, but equally hates to lose

Bonus points if you have

• Experience in the appliance, developer, or construction supply industry
• Experience building and leading regional sales teams
• Exposure to change management or sales transformation
• Cross-functional leadership in matrixed organizations
• Post-secondary education in business or related field

Who you’ll work with

• Director of Multi Family Builder Sales
• KAMs and internal management teams
• Operations, logistics, delivery, and client service teams
• Builders, developers, installers, and industry partners
• Suppliers and vendors

Work Environment

• Office-based with regular field presence across the Lower Mainland
• Full-time schedule with flexibility based on business needs
• Evening and weekend industry events as required
• Moderate regional travel

Why Join Trail

• Competitive salary
• Extended health benefits
• PPE allowance
• Generous employee discounts
• Career development opportunities
• Employee recognition program
• Company events and volunteer initiatives
• A fun, dynamic environment where your strengths and personality shine

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?