District Marketing Manager

Aramark; Mississauga; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading company in the hospitality sector is seeking a District Marketing Manager to drive marketing initiatives across multiple accounts in the GTA. You will be responsible for business growth, implementing consumer insights programs, and enhancing brand health. This role involves collaborating with various teams while ensuring effective execution of marketing strategies.

Benefits

Three weeks paid vacation

Comprehensive healthcare benefits coverage

Self-Directed Pension Plan

Employee Assistance Plan

Educational Assistance

Qualifications

• 2+ years of experience in marketing – hospitality/foodservice experience required.
• Advanced writing, presentation and communication skills.

Responsibilities

• Drives execution of marketing programs and client engagement strategies.
• Collaborates with teams on marketing campaigns and social media content.

Skills

Communication

Project Management

Business Analysis

Results Oriented

Dealing with Ambiguity

Education

Degree in Marketing

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

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Aramark Canada is seeking a District Marketing Manager (DMM) for multiple accounts within the GTA. This role reports to the Regional Marketing Manager and leads the implementation of marketing programs across their assigned accounts. There will be some travel required throughout the GTA. In this role, you will be responsible for critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark’s brand health. In this role, the DMM collaborates with the Marketing & Culinary, on-site operations and culinary teams while building marketing acumen in their district.

About Aramark

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection and careers all across the world.

You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.

Job Responsibilities

Drive Base Business Growth:
• Visits district accounts weekly / bi-weekly to identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
• Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
• Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
• Tracks related KPIs to measure success for each account within the district – including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.
• Creates and implements traditional, digital and social media marketing content and creative assets as required.
Support Regional implementation of Culinary, Health & Wellness and Sustainability Programs:
• Collaborates with the development/regionalization of those programs.
• Ensures that all managers and employees are trained to execute those programs in the region.
• Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
• Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
• Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.
Implement Insights Programs:
• Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Napkin Talk, etc.), interprets and shares results with each account and with the Regional Marketing Manager, and collaboratively develops action plans to improve district consumer satisfaction results.
• Defines customer segments and build competitive analysis annually at each account in portfolio.
Drive Marketing Acumen:
• Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
• Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement.
• Develops strong working relationship with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource.
Support New Business and Account Retention Efforts:
• Creates and distributes district and/or key account newsletters.
• Supports and attends district Client Business Reviews (CBRs).
• Assists in implementation of strategic plans for account retention.
• Actively participates in RFP presentation and client retention presentation as required.
• Curates standard marketing material package for business development proposals and personalize as needed.
• Supports on site opening plan for new account mobilizations within the district

Qualifications

• 2+ years of experience in marketing – hospitality/foodservice experience required
• a diploma or degree or equivalent in marketing (i.e. B.A., B. Comm, etc.) with strong interest towards marketing and sustainability matters.
• Advanced writing, presentation and communication skills.
• Proficient Microsoft Office Suite: Word, Excel and Power Point.
• Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Business analysis – ability to track, analyze, and present results from marketing program implementation.
• Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
• Dealing with ambiguity – ability to get in, assess the situation, identify key players, set action plan, and deliver.
• Results oriented – analytical skills and ability to think strategically about the business are essential.
• Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.

What We Offer

• Three weeks paid vacation for all new salaried hires.
• Comprehensive healthcare benefits coverage. No waiting period! Get coverage right away for dental expenses, prescriptions, glasses, massage therapy, and more. Your health and well-being are our priority.
• Self-Directed Pension Plan:For every dollar you put in, Aramark contributes two, allowing you to save for your retirement years.
• Aramark's Employee Assistance Plan, providing valuable resources for you & your family, ensuring support when you need it most.
• Employee Resource Groups (ERG’s): Celebrate and support the unique aspects of our diverse employee groups. Join our vibrant ERGs and be part of a community that values you.
• Educational Assistance: We provide financial support towards formal education, that aligns with your work responsibilities.

Accommodation Statement

Accommodations for job applicants with disabilities are available upon request.