Director Sales and Strategic Partnerships

Ice River Sustainable Solutions; Stratford; On-site; CAD 136,000 - 184,000; Full time

Benefits offered by this job

Bonus up to 20%

Senior commercial mandate

Job summary

CR Plastic Products seeks a seasoned Director of Sales & Strategic Partnerships to lead Costco strategy, build the Amazon channel, and oversee growth across Canadian retail partners. The role collaborates with Product Development, Marketing, Operations and Finance to align customer needs with product direction and capacity.

The successful candidate will shape strategy, manage major accounts, and drive revenue and margin growth through highly executed programs and partnerships.

Qualifications

• At least three years of director-level sales or commercial leadership experience.
• Ability to shape strategy and lead complex, high-value customer relationships.
• Significant experience managing Costco relationships; established Costco connections preferred.
• Experience in furniture/outdoor living or related durable-goods category.
• Strong understanding of product, design, and retail assortment planning.
• Experience building or scaling Amazon and other e-commerce channels.
• Experience leading external sales brokers and managing major Canadian retail accounts.
• Experience with private-label programs and within manufacturing.
• Proven track record of revenue and margin growth.
• Strong commercial and financial acumen, including forecasting, pricing, budgeting and profitability.
• Highly organized and systems-oriented, with ability to manage detailed programs.
• Strong executive presence and negotiation skills.
• Independent, solutions-focused mindset with ownership of results.

Responsibilities

• Own Costco strategy, relationships and multi-year growth for in-club and online channels.
• Build relationships with Costco buyers and senior stakeholders.
• Lead customer meetings, line reviews, product presentations and annual planning.
• Expand distribution while delivering revenue and margin growth.
• Lead development and scaling of Amazon as a growth channel.
• Provide strategic direction to external broker partners supporting Canadian accounts.
• Identify and advance high-potential channel and partnership opportunities in Canada (and NA).
• Maintain understanding of outdoor furniture market and retailer strategies.
• Engage customers on future assortments, design direction, and product needs.
• Partner with Product Development, Marketing and Operations to turn insights into differentiated products.
• Own annual sales plans, forecasts, budgets and performance reporting.
• Apply financial judgment to pricing, costing, promotions and profitability.
• Establish systems and discipline to manage complex high-growth accounts.
• Align commitments with capacity, supply chain and product timelines.
• Provide timely, fact-based updates on performance and risks.
• Take ownership and drive execution of priorities.
• Travel up to 25% for meetings and events.

Skills

Strategic leadership

Sales leadership

Key account management

Costco relationships

Retail channel strategy

Negotiation

Cross-functional collaboration

Forecasting & budgeting

Amazon/e-commerce growth

External broker management

Private-label programs

Revenue & margin growth

Executive presence

Tools

CRM systems

Job description

Director, Sales & Strategic Partnerships

Location: Stratford, Ontario

Salary: $160,000 annually, plus bonus (up to 20%)

CR Plastic Products transforms recycled plastic into durable, high-quality outdoor furniture. We combine product innovation, manufacturing expertise and strong retail partnerships to create products designed for long-term use while giving discarded plastic new purpose.

We are seeking an accomplished commercial leader to join our team as Director, Sales & Strategic Partnerships. Reporting to the Vice President, Sales, Marketing & Strategic Partnerships, this position will lead the strategy, relationship and growth plan for Costco, build Amazon into a meaningful long-term channel, and provide strategic oversight across CR Plastic Products’ broader Canadian retail portfolio.

This is a senior, hands-on role for someone who can shape strategy, influence major customers and translate opportunities into profitable, executable programs. The Director will work closely with Product Development, Marketing, Operations, Supply Chain and Finance to align customer expectations with product direction, manufacturing capabilities and commercial objectives.

What You Will Do

• Own the strategy, relationship and multi-year growth plan for Costco across in-club and online channels.


• Build strong relationships with Costco buyers, merchants, category leaders and senior stakeholders.


• Lead customer meetings, line reviews, product presentations, commercial negotiations and annual planning discussions.


• Expand distribution and assortment while delivering sustainable revenue and margin growth.


• Lead the development and scaling of Amazon as a significant growth channel.


• Provide strategic direction and performance oversight to external broker partners supporting Canadian Tire, Home Hardware, Walmart and other Canadian accounts.


• Identify and advance high-potential channel and strategic partnership opportunities in Canada and, where aligned, North America.


• Maintain a strong understanding of the outdoor furniture and outdoor-living market, including consumer trends, retailer strategies and competitive activity.


• Engage customers in forward-looking discussions regarding future assortments, design direction and product needs.


• Partner with Product Development, Marketing and Operations to turn customer and market insights into differentiated products and programs.


• Own annual sales plans, forecasts, customer budgets and commercial performance reporting.


• Apply strong financial judgment to pricing, costing, margin, promotional programs and customer profitability.


• Establish the systems, planning discipline and administrative rigour required to manage complex, high-growth accounts.


• Align customer commitments with operational capacity, supply-chain requirements, financial objectives and product-development timelines.


• Provide leadership with timely, fact-based updates on performance, opportunities, risks and required decisions.


• Take ownership of outcomes, independently bring forward solutions and ensure priorities move from strategy through execution.


• Travel up to approximately 25% for customer meetings, trade shows, showroom activity and other business requirements.

What You Bring

• At least three years of successful Director-level sales or commercial leadership experience.


• Demonstrated ability to shape strategy and lead complex, high-value customer relationships.


• Significant direct experience managing and growing Costco; established Costco relationships are strongly preferred.


• Meaningful experience within furniture, outdoor living or a closely related durable-goods category.


• Strong understanding of product, design, innovation and retail assortment planning.


• Experience building or scaling Amazon and other e-commerce channels is a strong asset.


• Experience leading external sales brokers and managing major Canadian retail accounts is an asset.


• Experience with private-label programs and within a manufacturing organization is preferred.


• A proven record of delivering measurable revenue and margin growth.


• Strong commercial and financial acumen, including forecasting, pricing, costing, budgeting and profitability.


• A highly organized and systems-oriented approach, with the administrative discipline to manage detailed programs and complex customer expectations.


• Strong executive presence, negotiation capability and the ability to influence customers and internal stakeholders at all levels.


• An independent, highly engaged and solutions-focused mindset, with the confidence to bring forward ideas and take ownership of results.

What We Offer

• Annual salary of $160,000.


• Bonus up to 20%.


• The opportunity to lead and grow some of CR Plastic Products’ most important customer relationships.


• A senior commercial mandate with meaningful influence over sales strategy, product direction and future growth.


• The opportunity to work cross-functionally within an innovative Canadian manufacturing organization focused on sustainability and long-term growth.