Director, Sales

Great Canadian Entertainment; Richmond; On-site; CAD 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager to oversee the Hotel Sales operation. This role involves leading a dedicated sales team, developing strategies to enhance revenue, and building strong relationships with clients. You will be responsible for creating and maintaining a sales budget while ensuring compliance with health and safety standards. If you are passionate about hospitality and have a proven track record in sales, this is an exciting opportunity to make a significant impact in a thriving environment. Join a team that values leadership and innovation, and help drive success in the hospitality sector.

Qualifications

• Minimum 7 years of progressive sales experience in hospitality.
• Strong problem-solving abilities and organizational skills.

Responsibilities

• Lead and mentor the sales team to achieve annual targets.
• Develop strategies to maximize revenue and market share.
• Build strong relationships with guests and clients.

Skills

Sales Leadership

Customer Relationship Management

Problem-Solving

Analytical Skills

Communication Skills

Education

Post-secondary education in hospitality or hotel management

Tools

MS Office (Word, Excel, Outlook)

Job description

Position Summary:

Under the general direction of the Assistant General Manager, River Rock Casino Resort, this position is responsible for the overall management and profitability of the Hotel Sales operation while establishing a safe and welcoming work environment for all employees. Responsible for creating and maintaining a sales budget, developing the sales team to achieve targets and marketing the property per the marketing initiatives. Develops performance objectives and delivers performance evaluations for direct reports; spearheads and implements all new sales initiatives in conjunction with marketing; motivates and leads by example; provides a learning environment and actively participates in the recruitment and hiring process.

Key Accountabilities:

• Provide leadership, guidance, and mentorship to the sales team while establishing performance objectives and conducting evaluations.
• Develop annual sales targets and strategies to drive growth.
• Build and maintain strong guest/client relationships to expand market share.
• Identify, solicit, and secure new and repeat business through various channels, including telemarketing, mail campaigns, on-site visits, referrals, and trade shows.
• Maximize revenue opportunities by enhancing room sales, food and beverage services, and other revenue streams.
• Forecast both short- and long-term sales trends to support business planning.
• Manage and oversee rate strategies to maintain competitiveness.
• Negotiate corporate, group, and individual travel pricing.
• Participate in trade shows and industry events, presenting new concepts to senior management.
• Provide sales expertise to internal and external stakeholders.
• Review and approve all sales-related purchase orders (POs) and invoices, ensuring timely submission to accounting.
• Maintain effective communication with operational departments to support seamless service delivery.
• Develop and maintain positive relationships with all stakeholders, including guests, ownership, and employees.
• Ensure compliance with licensing regulations, health and safety standards, and other statutory requirements.
• Perform additional duties as assigned or required.

Education and Qualifications:

• Post-secondary education in hospitality or hotel management or a suitable combination of education and experience
• Minimum 7 years of progressive sales experience
• Post Secondary hospitality or hotel education or a suitable combination of education and experience
• Ability to exceed internal and external customer expectations through leading by example and by providing timely, effective and service-oriented communication (written/verbal) and support
• Strong problem-solving abilities
• Highly organized, goal-oriented, and results-driven with strong analytical skills
• Proficiency in MS Office (Word, Excel, Outlook)
• Ability to act with considerable independence, discretion and judgement