Director, RGM OBPPC Advanced Hydration & Stills Canada

Coca-Cola; Toronto; On-site; CAD 150,000 - 174,000; Full time

Job summary

The Director of Revenue Growth Management for Coca-Cola Canada will lead the OBPPC strategy for the Stills and Advanced Hydration portfolios, including BODYARMOR and POWERADE, to drive growth and profitability across channels.

You will collaborate with Marketing, Commercial, Finance, Retail, and Bottler teams to convert portfolio strategies into actionable annual plans and multi-year vision for pricing, promotions, and channel strategy.

Qualifications

• Bachelor's degree required.
• MBA or another advanced degree preferred.
• Five or more years of relevant experience in RGM, pricing, category strategy, commercial strategy, finance, marketing, or customer management.

Responsibilities

• Develop the multi-year OBPPC vision and growth strategy for the Stills and Advanced Hydration portfolios to include BODYARMOR and POWERADE.
• Create differentiated strategies for BODYARMOR and POWERADE based on consumer needs, brand positioning, occasions, packages, channels, and growth objectives.
• Identify opportunities across sports hydration, active lifestyles, exercise, replenishment, everyday hydration, and on-the-go occasions.
• Define clear and complementary roles for each brand and package within the broader beverage portfolio.
• Lead pack-price architecture, retail pricing, and promotional strategies across channels.
• Evaluate pricing and promotional effectiveness, including the impact on volume, revenue, rate, mix, margin, and profitability.
• Identify consumer, occasion, channel, customer, package, and price-point growth opportunities.
• Partner with Marketing and Innovation teams to establish the OBPPC strategy for new products, packages, pilots, and market launches.
• Translate category strategies into actionable plans and execution guardrails for customers, bottlers, and franchise partners.
• Lead the development and quantification of Sources of Growth for annual business planning.
• Monitor portfolio performance and provide clear recommendations on opportunities, risks, and acceleration initiatives.
• Serve as the RGM and OBPPC subject-matter expert for the Canadian Advanced Hydration portfolio.

Skills

RGM (Revenue Growth Management)

OBPPC Strategy

Advanced Hydration Strategy

Portfolio Strategy

Price-Pack Architecture

Pricing and Promotions

Financial Analysis

Consumer Insights

Channel Strategy

Innovation Commercialization

Annual Business Planning

Cross-Functional Leadership

Storytelling

Influencing

Education

Bachelor's degree

MBA or advanced degree

Job description

Job Description Summary:

The Director of Revenue Growth Management (RGM) and occasion, brand, package, price, and channel (OBPPC) will lead strategy for the Stills and Advanced Hydration portfolios in Canada, including BODYARMOR and POWERADE.

This role will develop integrated consumer occasion, package, pricing, promotion, and channel strategies that accelerate revenue, profitability, and sustainable growth. The Director will partner with Marketing, Commercial, Finance, National Retail Sales, Franchise, Bottler, and RGM Execution teams to translate portfolio strategies into actionable annual business plans.

What You'll Do

• Develop the multi-year OBPPC vision and growth strategy for the Stills and Advanced Hydration portfolios to include BODYARMOR and POWERADE
• Create differentiated strategies for BODYARMOR and POWERADE based on consumer needs, brand positioning, occasions, packages, channels, and growth objectives.
• Identify opportunities across sports hydration, active lifestyles, exercise, replenishment, everyday hydration, and on-the-go occasions.
• Define clear and complementary roles for each brand and package within the broader beverage portfolio.
• Lead pack-price architecture, retail pricing, and promotional strategies across channels.
• Evaluate pricing and promotional effectiveness, including the impact on volume, revenue, rate, mix, margin, and profitability.
• Identify consumer, occasion, channel, customer, package, and price-point growth opportunities.
• Partner with Marketing and Innovation teams to establish the OBPPC strategy for new products, packages, pilots, and market launches.
• Translate category strategies into actionable plans and execution guardrails for customers, bottlers, and franchise partners.
• Lead the development and quantification of Sources of Growth for annual business planning.
• Monitor portfolio performance and provide clear recommendations on opportunities, risks, and acceleration initiatives.
• Serve as the RGM and OBPPC subject-matter expert for the Canadian Advanced Hydration portfolio.

What You'll Need

• Bachelor's degree required; MBA or another advanced degree preferred.
• Five or more years of relevant experience in RGM, pricing, category strategy, commercial strategy, finance, marketing, or customer management.
• Strong financial and analytical capabilities, including experience translating data into strategies and business actions.
• Experience developing multi-year OBPPC, price-pack, pricing, promotion, or portfolio strategies.
• Strong commercial acumen and understanding of revenue, volume, rate, mix, margin, and profitability.
• Ability to solve complex business problems and balance consumer, brand, customer, and system priorities.
• Strong cross-functional leadership, collaboration, presentation, storytelling, and influencing skills.
• Consumer-packaged goods, beverage, hydration, or other fast-moving consumer category experience preferred.
• Experience working across multiple brands, customers, channels, or bottling and franchise partners preferred.

Key Skills

Revenue Growth Management, OBPPC Strategy, Advanced Hydration Strategy, Portfolio Strategy, Price-Pack Architecture, Pricing and Promotions, Financial Analysis, Consumer and Occasion Insights, Channel Strategy, Innovation Commercialization, Annual Business Planning, Cross-Functional Leadership, Storytelling, and Influencing.

What We Offer

The opportunity to shape the Canadian growth strategy for iconic brands, including BODYARMOR and POWERADE.

Exposure to senior leaders and partners across the Coca-Cola system.

Meaningful influence over portfolio, pricing, packaging, innovation, and channel decisions.

Access to leadership programs, LinkedIn Learning, and ongoing professional development resources.

Pay Range:

Canada: 150,000 - 174,000 CAD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Location(s):

Canada

City/Cities:

Toronto

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 13, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life