Director, Promotion and Communications

iA Financial Group (Industrial Alliance); Quebec; Hybrid; CAD 120,000 - 170,000; Full time

Benefits offered by this job

AI tools available to everyone

Hybrid work environment

Inclusive workplace culture

Flexible workspace and benefits

Job summary

iA Financial Group is seeking a Director, Promotion and Communications to lead the development and execution of the go-to-market strategy for the Individual Insurance, Savings, and Retirement sectors. You will guide a ~20-person team, partner with senior leaders, and shape campaigns across Canada with strong French and English communication.

The role emphasizes strategic thinking, budget management, and delivering differentiated campaigns, in a collaborative and innovation-driven environment

Qualifications

• Bachelor’s or Master’s degree in Marketing or related field.
• 15+ years in marketing and corporate communications with at least 5 years leading teams.
• Advanced level of French and intermediate level of English across Canada.

Responsibilities

• Develop and execute the business strategy for the Individual Insurance, Savings and Retirement sector.
• Lead go-to-market, promotion and communication strategies for products.
• Guide the team in delivering impactful campaigns tailored to audiences and partners.
• Monitor market trends and competitive positioning to shape strategies.
• Define budgets and track spending for marketing and communications.
• Advise senior leadership and cross-functional teams as a strategic partner.
• Lead, coach, and engage ~20-person team to achieve objectives.

Skills

Strategic thinking

Leadership

Stakeholder influence

Project management

Bilingual (French/English)

Education

Bachelor’s or Master’s degree in Marketing or related field

Job description

Description

Build the Future with Us

Are you a strategic leader with a passion for promotion and communications? Do you have strong business acumen and extensive experience leading people in a high-performance environment? As Director, Promotion and Communications, you will play a key role in developing, aligning, and executing the go-to-market strategy for the Individual Insurance, Savings, and Retirement sectors.

Reporting to the Senior Director, Marketing, Communications and Implementation, you will actively contribute to the sector’s strategic planning and serve as a trusted advisor in achieving business objectives. You will lead a team of approximately 20 employees to support business growth while creating value for our partners and clients.

This position offers an excellent opportunity to showcase your strategic thinking, inspiring leadership, and ability to influence within a collaborative, supportive, and innovation-driven environment.

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What You’ll Accomplish With Us

As Director, Promotion and Communications, you will be at the heart of our mission. Your key responsibilities will include:

• Participating in the development and execution of the business strategy for the Individual Insurance, Savings, and Retirement sector.
• Leading the go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products.
• Guiding the team in the delivery of impactful, differentiated campaigns tailored to target audiences, market competition, and partner needs.
• Monitoring market trends and competitive positioning to help shape promotion and communication strategies.
• Defining marketing and communication budgets and ensuring effective budget tracking and management.
• Acting as a strategic advisor and business partner to senior leadership and cross-functional teams.
• Leading, coaching, and engaging team members to successfully deliver initiatives and achieve business objectives.

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What could accelerate your success in this role

We’re looking for someone who:

• Is recognized for their strong strategic thinking and political acumen.
• Stands out for their ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously.
• Demonstrates exceptional leadership, autonomy, and organizational skills.
• Is known for their ability to advise senior leadership teams and influence key stakeholders.
• Has over 15 years of experience in marketing and corporate communications, including at least 5 years leading teams.
• Holds a bachelor’s or master’s degree in Marketing or a related field.
• Has an advanced level of French and an intermediate level of English, as the role requires communicating, advising, and coordinating promotional and communication initiatives with partners, internal clients, and teams located across Canada on a frequent basis.

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Why You’ll Love Working With Us

• A work environment where learning and development are combined with a shared pursuit of excellence.
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
• A healthy, safe, equitable, and inclusive workplace where people can thrive and reach their full potential.
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring, innovative workspaces.

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Competitive Benefits

• Flexible group insurance coverage and telemedicine services.
• Competitive retirement savings plan.
• Employee share purchase plan.
• Vacation program, wellness days, and personal development opportunities.
• Employee and family assistance program.
• Ergonomic furniture program.
• Performance bonus, discounts on iA products, and much more.