Director of Sales & Marketing

Easton's Group of Hotels; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a leading hospitality company in Canada as a Director of Sales & Marketing. You will be responsible for developing and executing strategies to maximize revenue, while fostering a culture of equity and inclusion within the organization. This role offers exceptional growth opportunities and requires 5 years of experience in hotel sales and marketing.

Benefits

Health, Vision, and Dental Coverage

Employee Social Events

On-Site Parking

Deferred Profit-Sharing Plan

Hotel Discounts at Marriott Properties

Qualifications

• Five years total experience in hospitality or hotel sales and marketing setting.
• Direct supervisory experience over a sales team.
• Fluent in English; other languages preferred.

Responsibilities

• Develop and implement sales and marketing strategies.
• Achieve budgeted revenues and sales goals.
• Lead day-to-day sales activities and mentor the sales team.

Skills

Communication

Problem Solving

Organizational Skills

Leadership

Education

High School diploma or equivalent

Job description

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Join to apply for the Director of Sales & Marketing role at Easton's Group of Hotels

Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 20 hotels owned and managed by Easton’s Group of Hotels, and more 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees.

If you have a passion for exceptional service delivery, are results driven and appreciate the recognition, Easton’s is your career partner of choice.

The Easton's team believes that excellence is achievable only in an environment that embraces and promotes Equity, Diversity & Inclusion (ED&I). Our company is challenging the way we work, think, and develop an inclusive workplace. Our commitment to ED&I allows us to achieve our vision and mission and ensure a more equitable future for all.

About The Hotel

The Westin Toronto Airport is located near YYZ airport, it features a Westin WORKOUT Fitness Studio, heated indoor pool, and dining options like Atmosphere and Crosswind’s Bar and Grill along with an express Starbucks coffee and grab-and-go stand. As part of Easton’s Group of Hotels, our team is deeply involved in community events, valuing the wellbeing of each member as much as our guests.

• Health, Vision, and Dental Coverage
• Employee Social Events
• On-Site Parking
• Deferred Profit-Sharing Plan
• RRSP
• Discounted Associate Meals
• Auto and Home Insurance and Gym Membership Discounts
• Hotel Discounts at Marriott Properties worldwide

Job Overview

Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

Duties And Responsibilities

• Achieve budgeted revenues and personal / team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Review monthly reports and sales forecasts to analyze current / potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Direct day–to-day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance.
• Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
• Develop and maintain relationships with key clients and outside contacts (example : guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and / or convention business, to include room sales, food and beverage sales and catering / banquet services.
• Provide guests with information (example : loyalty programs, area attractions, restaurants, facility information) to enhance guest experience.
• Schedule conventions and / or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups and other key guests.
• Lead marketing efforts to upsell guests on hotel services, offerings and amenities.
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries.
• Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
• Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity.
• Perform other duties as assigned. May also serve as manager on duty.

Accountability

This is the top sales and marketing job in a large, full-service, luxury, resort or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and / or convention facilities and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering and / or convention employees.

Qualifications And Requirements

High School diploma or equivalent, and five years total experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.

This Job Requires Ability To Perform The Following

• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds

Other

• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Reading and writing abilities are utilized often.
• Mathematical skills, including basic math, budgeting, profit / loss concepts, percentages, and variances are utilized frequently.
• Problem solving, reasoning, motivating, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, etc.
• May require a valid Driver’s License.
• May be required to work nights, weekends, and / or holidays.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Sales and Business Development

Hospitality

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