Director of Sales

Strata Hotel; Kingston; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Group Insurance

Employee Discounts

Paid Time Off

Job summary

Strata Hotel is seeking a dynamic Director of Sales to lead our sales efforts at Kingston's Strata Hotel. You will develop relationships with corporate, group, and leisure clients and drive room, meeting, and event revenue.

Reporting to the General Manager, you will own the sales process, collaborate with operations, and represent the hotel at events. This role requires hands-on leadership in a small, independent hotel environment and a strong track record in hospitality sales.

Qualifications

• 3-5 years of experience in hotel sales, corporate sales, group sales, event management, or a related hospitality role.

Responsibilities

• Develop and execute strategic sales plans to achieve room, group, meeting, and event revenue goals.
• Proactively pursue new corporate, group, leisure, association, sports, wedding, and social business through prospecting, networking, sales calls, site visits, and outreach.
• Build and maintain strong relationships with corporate accounts, local businesses, universities, government organizations, sports groups, tourism partners, and other key accounts.
• Respond to sales inquiries, prepare proposals, conduct site tours, negotiate contracts, and secure business in line with profitability objectives.
• Collaborate with GM and Ops to ensure groups/events can be delivered smoothly.

Skills

Hotel Sales

Relationship Building

Negotiation

Prospecting

CRM Engagement

Education

Hospitality/Business Degree

Tools

Opera Cloud PMS

CRM Systems

Job description

Workplace: 1187 Princess Street, Kingston, Ontario, Canada, K7M3E1

Status: Full-Time

Located very close to downtown Kingston, the Strata Hotel is the ideal place for your business and leisure stays. The hotel is just minutes from the best restaurants in town, trendy shops, as well as a whole host of entertainment venues for the whole family. For your next stay in Kingston, treat yourself to a room at Kingston's most comfortable and recognized hotel. The Strata Hotel, a 77-room hotel also has commercial units for rent.

Position Summary

Strata Hotel is seeking a dynamic and results-driven hospitality professional to lead our sales efforts and drive new business. This position is ideal for someone who is proactive, relationship-focused, and comfortable taking ownership of the sales process in an independent hotel environment.

Reporting directly to the General Manager, the Director of Sales will work closely with the Director of Operations and the hotel team to develop new business, strengthen existing relationships, and maximize room, group, meeting, and event revenue.

This is a hands‑on role well suited to a self-motivated individual who enjoys building relationships, developing business, and being actively involved in the day‑to‑day operations of a hotel.

Key Responsibilities

Sales & Business Development

• Develop and execute strategic sales plans to achieve and exceed room, group, meeting, and event revenue goals.
• Proactively pursue new corporate, group, leisure, association, sports, wedding, and social business through prospecting, networking, sales calls, site visits, and community outreach.
• Identify and develop new market segments and business opportunities to increase hotel occupancy and revenue.
• Build, maintain, and grow strong relationships with corporate accounts, local businesses, universities, government organizations, sports groups, tourism partners, and other key accounts.
• Respond to sales inquiries, prepare proposals, conduct site tours, negotiate contracts, and secure business in accordance with hotel policies and profitability objectives.
• Maintain regular communication with existing clients to encourage repeat business and identify additional opportunities.
• Represent Strata Hotel at networking events, trade shows, industry functions, community events, and client meetings.
• Work closely with the General Manager and Director of Operations to ensure group and event commitments can be effectively delivered.
• Assist with the coordination and follow‑up of group and event business from initial booking through arrival and departure.
• Maintain a strong understanding of the hotel's products, services, facilities, and competitive positioning.

Revenue Management & Reporting

• Monitor sales performance, group pace, room‑night production, event revenue, and market trends.
• Maintain accurate records of prospects, accounts, sales activities, and business opportunities using the hotel's existing systems and processes.
• Prepare sales forecasts, activity reports, account reviews, and revenue projections as required.
• Monitor competitive market conditions and provide recommendations on pricing, promotions, and sales strategies.
• Collaborate with the General Manager and Director of Operations to identify opportunities to maximize occupancy, ADR, group production, and overall hotel revenue.
• Monitor business booked against available inventory and communicate opportunities or concerns to management.
• Track sales activities and results against established goals and targets.

Qualifications

• 3-5 years of experience in hotel sales, corporate sales, group sales, event management, or a related hospitality role.
• Proven ability to generate new business and develop lasting client relationships.
• Experience with corporate, group, sports, association, wedding, or social event business is an asset.
• Strong understanding of hotel sales, group bookings, meeting and event planning, and hospitality operations.
• Working knowledge of a hotel property management system (PMS), with experience using Opera Cloud strongly preferred.
• Excellent communication, negotiation, presentation, prospecting, and relationship‑building skills.
• Strong organizational skills with the ability to manage multiple accounts, projects, and priorities independently.
• Proficiency in Microsoft Office.
• Working knowledge of CRM or sales management systems is considered an asset; experience with a specific CRM platform is not required.
• Ability to work independently while collaborating effectively with the General Manager, Director of Operations, and hotel team.
• Flexibility to attend client meetings, networking functions, and events outside regular business hours when required.

Preferred Skills & Attributes

• Experience in an independent hotel environment.
• Knowledge of the Kingston and Eastern Ontario hospitality, tourism, corporate, and group markets.
• Existing relationships within the local business, university, government, sports, tourism, or community sectors are an asset.
• Strong understanding of local market trends and competitive positioning.
• Highly organized, self‑motivated, detail‑oriented, and results‑driven.
• Comfortable working in a small, hands‑on hotel environment where collaboration, flexibility, and initiative are essential.
• Passion for hospitality, sales, relationship building, and delivering exceptional client experiences.
• Professional, energetic, and personable communication style.
• Ability to develop new business while working closely with operations to ensure a seamless experience for guests and clients.
• Strong problem‑solving skills and the ability to adapt quickly to changing priorities.
• A proactive approach to identifying opportunities rather than waiting for business to come to the hotel.

Languages: English is mandatory

Who are we

Tidan is a hotel and real estate group in business for 52 years with a portfolio of 12 hotels and more than 65 real estate properties, as well as the largest tennis club across North America. To learn more about Tidan, visit our website: https://www.tidan.com/en/.

Why join our team

We believe in teamwork and are committed to creating a high‑performing team, whether through training or by strengthening team relationships. We have an admiration for our employees who set themselves professional challenges and we support them in achieving them. Take the step and join the Tidan team through our many job opportunities, whether in the hotel or real estate sector, there is a place for you.

Department and the hotel you join.

• group insurance which constitutes life insurance, disability insurance and medical and dental insurance, in addition to vision care
• Our employees have 24/7 virtual access to healthcare professionals through the Employee Assistance Program
• You have personal days and vacations that are planned according to the social life at the heart of the company, especially after the pandemic, each hotel has a social calendar
• A bonus is also provided via our referral program and more