Director of Sales

Hilton Foods; Brantford; On-site; CAD 135,000 - 169,000; Full time

Job summary

Hilton Foods Canada is seeking a Director of Sales to lead the Walmart account, shaping long-term growth and profitability through category optimization and value creation. The role manages a site-based commercial team, collaborates with NPD and insights functions, and drives pricing, promotions, and supply chain alignment for sustained market leadership.

The position requires strong experience in retail/commercial leadership, negotiation, forecasting, and a proven track record of driving volume

Qualifications

• Experience in own label or branded roles with a leading Canadian retailer.
• Proven ability to negotiate prices and agreements.
• Strong stakeholder relationship management experience.
• Proven leadership of commercial teams.
• Working knowledge of category management tools and turning insights into actions.
• Understanding of business accounting and forecasting.
• Excellent communication and interpersonal skills.
• Ability to influence at all levels, internally and externally.
• Ability to spot trends and initiatives in the food market.
• Ability to lead and develop a team to deliver high performance.
• Strong commercial acumen and opportunity identification.

Responsibilities

• Interface with Walmart senior commercial, innovation and supply chain teams to maintain enduring relationships and grow categories.
• Develop and implement long-term strategic plans with Walmart for volume growth and market share.
• Collaborate on beef and pork supply chain, pricing methodology and relationships to ensure continuity of supply; manage 3rd party relationships for sortation.
• Lead and develop the site-based Commercial team to ensure engagement and capability.
• Work with NPD to align on first-to-market innovation and product development.
• Collaborate with Group Category Insight to inform strategy with market trends and performance metrics.
• Plan, execute and monitor promotional schemes to maximize category volume and profitability.
• Negotiate prices with customers and suppliers, including promotions and new product development costs.
• Manage all elements of account administration: forecasting, cost price confirmations, new line setup and promotions.
• Provide regular analytics and reporting to monitor Walmart and Hilton mutual sales performance.

Skills

Category management

Negotiation

Leadership

Stakeholder management

Sales strategy

Forecasting

Communication

Commercial acumen

Data analysis

Job description

Job Title: Director of Sales

Salary Range: CAD$135,470 – CAD$169,337

Working Type: On-Site

Manage Walmart account relationship to deliver long-term sustainable growth and profit generation by growing client and in turn Hilton Foods Canada annual volumes, from existing/new products within existing/new categories. Supporting end to end cost optimization and value creation through range and tail management and 3rd party sales.

Key Accountabilities

• Manage the interface with the senior Walmart commercial, innovation and supply chain teams to create and maintain an enduring relationship to ensure the positive development of the categories in scope.
• Develop and implement long-term strategic plans in collaboration with Walmartto deliver volume growth and optimise Walmart market share performance.
• Collaborate with the Walmart commercial team to develop the best Beef and Pork supply chain, pricing methodology and relationships to ensure continuity and security of primal supply. Support relationships with 3rd parties that are feeding into the sortation facility for store picking.
• Lead, manage, and develop the site-based Commercial team to ensure engagement and ccapability to effectively perform their roles and quickly respond to changes in market and business requirements.
• Work collaboratively with the NPD team to ensure targeted first to market innovation and existing product development to align with consumer trends and customer needs.
• Work collaboratively with the Group Category Insight team to keep up to date with global and local customer and consumer trends and market performance metrics to inform the Commercial and NPD strategy.
• Develop, plan, execute and monitor effective promotional schemes generating maximum category volume and profitability.
• Negotiate prices with both customers and suppliers, including promotional pricing and new product development costings.
• Manage all elements of account administration including forecasting, cost price confirmations, new line set up and promotional activity.
• Provide regular analytics and reporting to monitor Walmart and Hilton mutual sales performance and ensure team focus to drive continuous improvement.

Key Experience, Knowledge And Skills

• Strong experience in an own label or branded commercial role, ideally with a leading Canadian retailer.
• Solid, proven experience of negotiating prices and agreements.
• Demonstrable experience of successful internal and external stakeholder relationship management.
• Proven leadership capability with a track record of successfully leading commercial teams.
• Working knowledge of category management tools and the ability to turn insight into actions.
• Practical understanding of business accounting and forecasting.
• Excellent communication and interpersonal skills with the ability to sell in a compelling way.
• Ability to build strong working relationships and influence at all levels, both internally and externally.
• Ability to spot emerging trends and initiatives within the food market.
• Ability to lead, manage and develop a team to secure their engagement and deliver high performance.
• Sound understanding of business drivers with the ability to identify technical opportunities to achieve those drivers.
• Ability to gather and analyse data to identify opportunities and potential risks.
• Strong commercial acumen.

Hilton Foods Canada is committed to building a culture of diversity and inclusion and are committed to providing equal opportunities to all employees. At Hilton Foods Canada, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require an accommodation during the recruitment process, please advise the HR representative. All requests for an accommodation and the accommodation measures will be handled in a confidential manner at all times.