Director of Qualitative Research

Dig Insights; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Unlimited vacation

Wellness reimbursement

RRSP/401K matching

Toronto office

Chicago office

Social events

Job summary

Dig Insights seeks a Director of Qualitative Research / Senior Moderator to lead client projects, develop strategic insights, and mentor a team of researchers. You will design studies, oversee data collection, analyze findings, and present results with strong client service.

Minimum 7+ years in qualitative research, university degree or higher, and excellent English communication are required. The role offers a hybrid work model with offices in Toronto and Chicago and opportunities for travel to

Qualifications

• 7+ years of direct and relevant experience in qualitative research.
• University degree and/or post-graduate certificate in a relevant field.

Responsibilities

• Execute all aspects of qualitative projects from start to finish.
• Moderate one‑on‑one IDIs, focus groups and online methodologies (in‑person and online).
• Perform analysis, write reports, and present results.
• Contribute to research design and draft proposals.
• Oversee project management to ensure timely, quality deliverables.
• Manage field suppliers and ensure on‑time delivery and budget alignment.
• Support VP with client meetings and strategic recommendations.

Skills

Qualitative research

English fluency

MS Office

Travel willingness

Team leadership

Education

University degree

Post‑graduate certificate

Tools

Microsoft Office

Job description

Dig Insights unites strategy, human understanding, and technology to help brands move decisively, in a world that won’t wait. We work with insights and marketing professionals at some of the world’s most well-loved brands, powering their brand and innovation decision‑making. Dig One is our agile technology platform, used by our people and our clients, to deliver smarter and faster decisions.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications. Our work is led by a team of over 250 strategists, insights consultants, developers, and data scientists. We work for a global client base out of offices in Toronto, Chicago, London, and Singapore.

Since we started in 2010, we’ve been focused on setting a new standard for the insights industry – challenging the traditional model and building for what comes next. That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, question established norms and are passionate about helping our clients to move their businesses forward. If you want to join a team that takes themselves just seriously enough to produce great work, we’d love to welcome you.

As we continue to grow, both geographically and in our expertise, we are looking for people who want to join a high‑growth and highly collaborative company.

Director of Qualitative Research / Senior Moderator – About this role

Working closely with the Analyst, Managers and VP on their team, the Director of Qualitative Research / Senior Moderator provides essential support to their team to help execute and deliver client projects. The Director of Qualitative Research has approx. 7 + years’ experience in a research role and is responsible for developing the research report including strategic insights/research findings to their VP. The Director of Qualitative Research has demonstrated their research skills and knowledge, and client service capabilities in their previous role(s). They can be relied on for project updates, recommendations on additional analysis required, working with other Dig team members to develop solutions to any project related problems and troubleshoot any issues that arise. In addition, they should possess strategic and consultative skills as a researcher. The Qualitative Director at Dig is encouraged to take part in our company’s exciting culture and enjoy this dynamic stage in their career.

Your primary responsibilities will include, but are not limited to:

Executing all aspects of a qualitative research project from start to finish. This includes:

• Project design, reviewing and lending a strategic eye to guides, and overseeing logistics such as recruitment and survey/platform programming.
• Moderation of one‑on‑one IDIs, focus groups and online qualitative methodologies both in‑person and online.
• Performing analysis, writing reports, and presenting results.
• Participate in research design and writing draft proposals.
• Performing secondary research to support primary research‑based implications.
• Overseeing project management and ensuring timely, quality deliverables according to project design.
• Managing field suppliers to ensure that projects are delivered on time and on budget.
• Contributing to client meetings as an active participant in delivering superior client service.
• Act as key contact in support of Vice‑President, Qualitative Research.

Experience, Skills and Requirements:

• 7 + years of direct and relevant experience.
• University Degree and/or Post‑Graduate Certificate in a relevant field (Market Research, Business Insights, Marketing, or other).
• Solid English communication skills, both written and oral are required (French skills/ other languages are a plus!).
• Excellent skills in Microsoft Office Suite are required.
• Able to work within a fast‑paced dynamic environment.
• Ability to meet tight deadlines, while maintaining close attention to detail.
• Ability to work independently and with a team.
• Ability to work outside of normal office hours (e.g., evening focus groups).
• Entrepreneurial, proactive and solutions‑oriented.
• Enjoys having conversations with others, naturally inquisitive and open to frequent travel to Canada & US.
• A hybrid‑remote work environment, where employees have the flexibility to work remotely or from one of our offices.
• Unlimited vacation policy.
• Reimbursement for health and wellness classes/memberships and continuous learning.
• RRSP / 401K employer matching program.
• Offices in Toronto and Chicago located steps to public transportation in the downtown core.
• Regular social events such as charity poker nights, trivia events, team building days, and more!

To find out more about us visit us at www.diginsights.com & www.upsiide.com

Our culture is built on 5 core values: Energy, Excellence, Evolution, Equality and Empathy. We believe that our success is dependent on the diverse talents, skills, and ideas of its staff. We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGTBQ communities, and from people with disabilities.

We thank you for your interest in Dig Insights, however, only candidates who are chosen for an interview will be contacted.