Senior Market Research Manager, IUU

Ipsos in Canada; Toronto; On-site; CAD 70,000 - 75,000; Full time

Benefits offered by this job

Generous PTO

Healthcare plans

Wellness benefits

Flexible workplace policy

Job summary

Ipsos Canada is seeking a Senior Account Manager in our qualitative division (IUU). You will lead high-quality qualitative studies, turn research designs into well-run studies, and serve as the daily client contact. You will manage multiple projects and coordinate with a team of researchers to ensure client needs are met.

You’ll develop proposals, support business growth, and may mentor junior staff. Proficiency in English, PowerPoint and Excel is essential, with French/English bilingualism a

Qualifications

• 3–5 years qualitative market research experience.
• Experience with in-person and digital qualitative methodologies.
• Strong client service and day-to-day client contact experience.
• Ability to manage multiple projects, timelines and client needs.

Responsibilities

• Develops and delivers high-quality proposals, research and insights to leading Canadian clients across sectors.
• Collaborates with quantitative divisions to meet client research needs.
• Manages multiple research projects from proposal to insights delivery, coordinating with researchers to meet client needs.
• Helps develop existing clients and new business streams.
• May supervise one or more Account Managers/Research Analysts and provide guidance and feedback.

Skills

Qualitative research

Project management

Client service

English proficiency

Communication

Microsoft Office

AI tools familiarity

Bilingual (FR/EN)

Education

Bachelor’s degree or higher

Tools

PowerPoint

Word

Outlook

Excel

Teams

Job description

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

Job Description

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

About Ipsos Understanding Unlimited

Ipsos Understanding Unlimited is Ipsos’ global qualitative research business. We bring “life to life” by listening, observing and illuminating human interactions, helping clients understand people and bring cultural intelligence into their decision-making. Our global community of 1,300 qualitative specialists includes ethnographers, community managers, semioticians and researchers with diverse expertise. Together, we help clients understand people across 88 cultures.

What makes this role important at Ipsos?

As a Senior Account Manager in our qualitative division IUU, you’ll be at the heart of delivering high-quality qualitative research amongst a team of over 20 qualitative research specialists. You’ll turn research designs into well-run studies, manage the details that keep projects on track, moderate with confidence, and provide clients with a reliable day-to-day point of contact. This role is suited to someone who takes ownership, thinks ahead, and understands the foundations of excellent qualitative research. You’re comfortable managing multiple moving parts and know what needs to happen next to keep clients, teams, and projects moving forward.

What You Can Expect To Be Doing

• Develops and delivers high-quality proposals, research and insights to leading Canadian clients across a variety of sectors
• Collaborating with different quantitative divisions across Ipsos on client research needs
• Manage multiple research projects at different phases from proposal to insights delivery. Responsible for the client service aspect of the project, coordinating with your fellow researchers to ensure that the clients’ needs are met.
• With manager support, work to develop existing clients and new business streams.
• May act as manager to one or more Account Managers/Research Analysts. Includes overseeing training schedule, day-to-day guidance and supervision, and providing feedback (both ongoing and during annual review and goal setting).

This might be the job for you if you have:

• “Hit the ground running” 3-5 years qualitative market research experience, with strong knowledge of the foundational elements of qualitative research, including study set-up, project management, recruitment screeners, discussion guide development, and first-draft reporting writing.
• Experience executing a range of in-person and digital qualitative methodologies.
• Proven ability to manage multiple projects, timelines and competing client needs with organization, diplomacy and attention to detail.
• A proactive, solutions-oriented approach, with the ability to anticipate next steps, solve problems and work independently with personal accountability.
• Strong client service skills and experience serving as a day-to-day client contact.
• Strong written and verbal English communication skills, including qualitative analysis, storytelling and presentation development.
• A collaborative working style and the ability to contribute effectively within a project team.
• Strong proficiency in Microsoft Office, particularly PowerPoint, Word, Outlook, Teams, and Excel.
• A bachelor’s degree or higher, preferably with a focus on research.
• Must be comfortable with, and proficient at, deploying AI and LLM tools within the Ipsos corporate environment
• Bilingualism in French and English is an asset.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $70,000 to $75,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s In It For You

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#IpsosCanada

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About The Team

The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions. Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.